Luckily, under the price of metaphysics, some people "order in the style of acting".
Luckin Coffee was able to make a successful turnaround and become the leader of China's coffee market, and every cup Luckin Coffee made a modest contribution to it. Luckin Coffee used to be the price of a glass of ice city lemonade. New users have a free drink, and the second one has a "fracture".
It was revealed that financial fraud, after several twists and turns to successfully "wash white" back, no longer continue to burn money subsidies, coffee prices have gradually returned to normal. From being able to receive a discount of 18% or 3.8% a day, you have to grab a regular coupon with a discount of 4.8% and 50%, and even a discount coupon.
For Luckin Coffee, who was famous for its performance-to-price ratio, new products were launched frequently and subsidised to cool down at the same time, which did bring good revenue to the brand.
It's just that the price of a cup of lucky drink generally ranges from 15 yuan to 25 yuan, and some consumers even report that Lucky will be cooked. If you buy it frequently, the discount strength of discount coupons is very low, and a cup of coffee worth more than 20 yuan is about to catch up with Starbucks. I can't find the meaning of drinking Lucky.
Luckin Coffee, who is no longer "affordable", allows some netizens to share their experience on the way to wool.
On the Little Red Book platform, bloggers share the whole process of "acting ordering" and show a tangled attitude when Ruixing Mini Program orders, so they may get coupons from Ruixing.
Some netizens left a message saying that "acting order" was performed once, and after the appearance of the drama of "finally not drinking", Ruixing really sent coupons to retain.
Some netizens also said that they carried out the whole process in accordance with the tutorial and did not get coupons.
While writing this article, the codeworker deduces the way of "entanglement order" in Ruixing WeChat Mini Programs. After a few minutes, I clicked on Mini Program again and found that Luckin Coffee really handed out coupons.
Less than a minute after Mini Program was closed, Luckin Coffee sent a coupon for a specific product worth 9.90 yuan.
As long as the performance of the "very tangled" appearance, you can get a discount, Luckin Coffee commodity prices before and after the contrast is obvious, and between different stores, product prices are also different. Before comparing the price with others, I never know whether the cup of Luckin Coffee I ordered is cheap or expensive.
For this practice of "acting ordering", some netizens expressed their understanding that Luckin Coffee was the first to break the defense in the face of tangled consumers, and in order to improve the conversion of orders on the low-frequency consumption platform, it is necessary to make some interventions to users in the formulation of paths, and users' withdrawal and retention is one of them. But whether we can get a discount in the end, we will not only look at the so-called stay of a few seconds in the acting order, but also analyze it with historical behavior data.
Life is like a play, relying on "superb" acting skills to gain benefits. However, Mao wool should also abide by the principle of good faith, and even if there are technical loopholes in the merchant platform, it does not mean that it can be exploited illegally.
Photo Source: Internet
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