Luckin Coffee launched Rosa SOE Coffee! Gesha/geisha, is Rose Summer Coffee good?

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Yesterday, Luckin Coffee's chief welfare officer issued a notice.

Before the text could be read, the big words "GESHA" in the middle of the picture immediately attracted the eyes of the codewriter!

finally! Lucky is going to start laying her hands on Rosa coffee beans! Although no official information has been released yet, from the word "GESHA" in the article, these Rosa coffee beans may have come from Ethiopia.

At present, there is still controversy over whether the real name of Rosa Coffee is "Gesha" or "Geisha". According to Han Huaizong's fourth Wave of Fine Coffee Studies, the I in Geisha is actually an extension of a mistake.

In 1929, in order to crack down on some wrongdoing, Britain set up a consulate in Magi, Ethiopia, and made Colonel Richard Chavali ambassador. It happened that Wali's area was on an ancient map, an area called Gesha, and began to collect local coffee samples.

In 1931, the Consulate of Maggie sent the first samples of coffee collected in the Gesha area, as well as some cultivated varieties purchased in the local market, which were sent to British plantations in Kenya. However, Wali did not distinguish between the samples collected in the Gesha area and those bought in the bazaar, but mixed them together and labeled them "Gesha".

But after Wally finished his task in 1936, the letter to the British minister was written with the word "Geisha" instead of the "Gesha" marked at the time. This has led to the use of Geisha in all breeding literature outside Ethiopia to record these samples collected in the Gesha region.

In fact, both Gesha and Geisha are just transliteration problems, and the name does not specifically refer to the rose summer variety as we know it now, but the general name of a strain. The well-known Rosa Variety is actually one of these Gesha strains, numbered Geisha T2722.

Currently, the word Geisha is used in Latin American Rosa Coffee, while Gesha is currently used in Ethiopian official documents and in records of Rose Summer Coffee.

The Ethiopian government also divided the area where Gesha samples were collected at that time, known as Gesha Woreda. At present, many Gesha coffee varieties are still used in Ethiopia.

In fact, Lucky buys far more coffee beans from Ethiopia every year than is promised in the agreement.

As Lucky stores continue to expand, Lucky has also predicted that the total purchase of raw beans will further increase in 2022, and the total purchase volume for the whole year is expected to be close to 20, 000 tons, of which Ethiopian coffee beans will exceed 6000 tons.

In the past two years, many coffee growing areas in Latin America have also been affected by natural disasters to varying degrees, which may be a little reluctant in terms of local rose summer production and Lucky's current sales.

Of course, these are just guesses. In the release of the picture copy, lucky side did not disclose the specific origin information. Therefore, for the time being, it is impossible to determine whether the Gesha SOE listed on the shelves this time is what we usually refer to as the rose summer of Panama, the rose summer of South America caused by the Panama rose summer variety, or the rose summer of Ethiopia or other beans.

-We often say that rose summer looks like this ↑.

However, judging from the picture itself, this bean is not the narrow, famous Panamanian rose variety that we see every day. So, is this an artist's mismatch, or is it something else referred to by Lucky's Gesha? After all, there are some bloggers who refer to Huakui as Rose Summer.

The answer can only be revealed after Lucky's products are on the shelves. Let's wait and see.

Photo Source: Internet