China Post applied for the post office coffee trademark, but it was rejected!

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Recently, Sky Eye App showed that China Post Group Co., Ltd. applied for registration of a number of "Post Office Coffee POST COFFEE" trademark process changed to reject the notice issued. The trademark was applied for on April 1, 2022. The international classification includes convenience food, catering accommodation, wine, etc.

As we all know, the importance of trademarks, but Trademark Registering is not accomplished overnight, and the application process takes a long time cycle. Once a trademark that has been painstakingly designed is rejected when it is applied for registration, it must be hanging on the head. Just like this post office coffee is like this, it is probably really quite depressed now ~

It is reported that in February this year, China Post's first coffee shop officially opened in Xiamen International Trade Building, Fujian Province, thus officially entering the coffee market. Bureau Coffee successively landed in Xiamen, Nanjing and Quanzhou, and then settled in Beijing at the end of July. In half a year, it has 6 stores in 4 cities nationwide for the sixth time. This is Post Office Coffee's first coffee shop independent of the traditional post office business hall, and it is also the first time Post Office Coffee has opened in a first-tier city.

Post office coffee products include basic categories such as American, latte and several specialty coffees, ranging in price from 12.8 yuan/cup to 28.8 yuan/cup. In addition, the post office coffee creative area also displays postcards, envelopes, cups and other cultural and creative products with Chinese postal characteristics, as well as tea and cake desserts of various flavors, attracting many consumers. The semi-open storefront is full of strong postal elements, a slightly old postman bicycle, green mailbox and a cup of hot post office coffee, so that postal and coffee here perfect fusion.

Li Wenyao, director of Wangjing Post Office in Chaoyang District of China Post, said,"The traditional industry needs to inject fresh vitality. We hope to inject postal culture and elements into it through post office coffee, so that more young people can understand post office culture."

The popularity of coffee track, China Post test new format is also in operation, for many years the daily life of Chinese people and postal has an inseparable relationship, the main "feelings card", has made some China Post coffee shops have become online red card points, indicating that this business idea may be feasible. Now the media reports that Trademark Registering has been rejected. There are netizens for this injustice,"Why reject","Comprehensive coverage of business is very good ah","Post open coffee shop, I think very good ah, next time to Xiamen must try!"

CMO Dong Kexin, co-founder of Post Office Coffee, said in an interview with the media that the current Post Office Coffee focuses on three types: CBD stores, scenic spots and campus stores. He also said,"In the future, we will continue to lay out the market in the whole country, speed up the development of stores, and plan to open 100 stores by the end of the year!"

Now by netizens have hit the face,"all marketing for so long the original trademark has not been approved, brother unit hit the face","good postal why register coffee trademark, said do not understand","postal and coffee how to associate do not understand" and so on.

The popularity of coffee track has always been full of great attraction, not only the post is applying for coffee trademark. There are also Li Ning, Tebu, even Tongrentang have come on stage, Huawei has also spread the news of applying for coffee trademark. Just yesterday, there were media reports that Oriental Selection and Hefu Noodles were also applying for registered trademarks. The applications for these coffee trademarks were still pending substantive examination.

All industries have entered the bureau, coffee business, really so easy to do? From Tebu, Li Ning, China Post, Tongrentang to Oriental Selection, tycoons from all walks of life have opened coffee shops across the border. Which one do you prefer?

Image Source: Network