How to say goodbye to 996? Young people should open a cafe!

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"throw away 996, say 007! "

By opening a coffee shop and losing 996,

In fact, it is like a double-edged knife.

In the conversation with the owner of the coffee shop / former coffee shop owner, some of the managers who persevered said that it was really hard. It could be said that they lost 996 and brought up 007. And not as much as I thought at the beginning, making coffee and chatting every day is even harder than 996, but I stick to it!

Some people who did not stick to it said that it is not a bad thing to fail, because the whole process allows them to learn a lot of things that life cannot learn in 996. Even if I may have to return to the life of 996 later, my mentality has changed, and my ability to deal with people and work has become much stronger. Many of them are stubborn before starting a business / before they have not experienced it, and others do not listen to it.

I remember that at the end of last year, there was a popular episode of the challenge and transformation social observation experimental program in which the protagonist chose to open a cafe in order to escape his life in 996, but because he did not have a good plan to open the shop (opened at 12:00 in the community, without publicity), unwilling to do public business (no takeout, waiting for customers to come), the store's finances faced a deficit.

However, in the face of the suggestions of the program transformation officer, such as transforming the front door into a style comparable to that of residential areas, early business hours to breakfast time, new takeout service, and so on, the protagonists only accepted a small amount of the transformation officer's suggestion and continued to stick to the original state. For this reason, the reform official sighed at the end of the program: "have you worked hard enough for this?"

"is it practical to resign and open a coffee shop now? "

Because there are so many failures in opening cafes, many people will have a "no future" view of things. In fact, it is not that opening a cafe / being a barista has no future, the future is reserved for those who can keep moving forward.

If you want to, do it! Nowadays, although there is a volume in the coffee industry, it does not mean that opening a shop must end in failure. All start-ups are a business, and cafes that look good on the surface are no exception, and nothing can be easily successful, so think of entrepreneurship as your new development, not because you run away.

"under the epidemic, how is it appropriate to open a coffee shop? "

Before we open a store, let's ask ourselves 8 questions (be sure to do it in order): why open a store? Who will run the coffee shop? What kind of guests would you like to come to the hotel? What would you like to sell to your customers? What style does it adopt? Where can I open a shop? When does the shop open? How much money does it take to open a shop?

No matter what kind of business it is these days, we can't let our feelings be at the forefront of all the problems. Nowadays, in this fast-paced society, people no longer have to go to cafes to chat with baristas as they did in the past, and it is not necessarily that as long as the coffee I sell is good enough, appreciators will come.

Only by determining the target users, can we determine the product positioning, the store positioning and the direction of publicity.

Under the epidemic, the consumption scene of coffee users is no longer limited to cafes, and more and more people want to drink a cup of stable quality products without going out, so they have the habit of ordering takeout and buying convenient coffee products.

If you do not have enough professional knowledge of your own coffee, you are not advised to directly challenge users who have requirements for boutique coffee, because when even the manager himself is not persuasive, there is no way to retain such goals. Therefore, we must determine the appropriate goals according to our own actual situation.

If you have some coffee knowledge and coffee skills, you can choose to open a community shop + takeout + your own brand convenience coffee products / peripheral products. Can meet the needs of some guests for the scene, there is no lack of attention and consumption of public consumers, peripheral products or their own brand of convenient coffee products, can further infiltrate into the periphery of customer life, get more publicity opportunities.

Under the epidemic, coffee shops need to be "small and efficient". At the same time, they need perfect standardized operation procedures to improve the efficiency of issuing orders, which can not only reduce operational pressure, but also have stronger anti-risk ability. At the same time, stable quality, pushing through the old and bringing forth the new, and reasonable price positioning are the prerequisites for the sustainable operation of cafes.

If you don't know anything about coffee, you are advised to learn through a reliable coffee training institution before you consider opening a shop. If you only want to hire someone to manage / invest in a capital partnership after opening a store but not manage it, you are the only one who suffers losses, like pouring your hard-earned money into the sea.

"all entrepreneurship is for growth."

Although the cafe looks small and the cost is small among many start-up projects, it is business after all, and there must be a lot of bitter tears behind it.

Success is of course the best. It's not a bad thing if it doesn't turn out to be what everyone wants, because it's all a good experience. Personally participated in the whole process, the encounter between people, itself is very precious. Only through experience will there be greater growth.

Photo Source: Internet