Aeon Ji Island introduces Japanese super popular coffee brands in China! KOMEDA, is the coffee good?

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Recently, Aeon announced that it will launch a franchise in Hong Kong with Japanese coffee shop brand KOMEDA, and its first store will open on the 21st, according to media reports. Mr. Shimadaku, chairman of Aeon's administration department and corporate finance department, said he plans to open at least 10 stores in Hong Kong in the next three years.

This includes changing the existing Aeon general shopping department store (GMS) and the supermarket into KOMEDA branches, and will also find a suitable location to open a new store in the shopping mall. At the same time, the Group will continue to focus on the development of the Greater Bay area, including increasing the number of mainland stores from 136 at the end of March this year to 280.

Aeon supermarket belongs to Aeon Co., Ltd., established in September 1926, is a leading integrated retail and service enterprise group in Asia, with three headquarters systems in Japan, China and Southeast Asia. Mainly engaged in shopping malls, integrated retail, but also engaged in specialty stores, financial services, property services, convenience stores and other business. At present, Aeon has about 300 enterprises and 19094 stores in the world (nearly 19094 in China). It is one of the largest department store retailers in Asia and ranks 100th in the Fortune 500 in 2021. Since it began to expand its business in Hong Kong in 1985 and Guangzhou in 1996, under the strategic guidance of the Group, Aeon China has been accelerating the overall growth of Aeon Group in China.

KOMEDA'S Coffee is a full-service coffee shop chain that originated in Nagoya, the birthplace of Japanese coffee shop culture. Since its establishment in 1968, it has been extremely popular in Nagoya, and its goal is to provide customers with the "best place to relax" so that they can enjoy their daily coffee as comfortably as they do in their own living room. committed to creating a comfortable space like a family living room.

As of the end of February, KOMEDA'S Coffee has 896 stores in Japan and is an out-and-out old Japanese coffee shop. The number of stores is second only to Starbucks and Doutor in Japan and is the third largest coffee chain in Japan.

In the face of the rapid development of domestic coffee track, many supermarkets and convenience stores with chain advantages of ten thousand stores have also tried the water to launch or introduce brand coffee. According to incomplete statistics, 12 major convenience stores, including the whole family, Rosen, 7-ELEVEn, Meiyijia and Histo, have launched at least 13 coffee brands, with a minimum price of 6.90 yuan and a maximum price of 24 yuan.

Just last month, convenience stores at easy Jet Sinopec gas stations and Tims Coffee jointly launched two new ready-to-drink coffees, which are sold in easyJet convenience stores across the country.

Tims Coffee officially entered the Chinese market in February 2019, opened its first store in Shanghai, and has been expanding with independent brand stores ever since. At the end of last year, Tims coffee shop moved into Metro supermarket, and opened a smaller Tims Go Jiefeng store in Metro supermarket, perhaps targeting daily consumers in the supermarket.

In recent years, the coffee market is booming, and diversified coffee brands such as Starbucks, Pacific Coffee and Peets Coffee can be seen everywhere in major shopping malls. The introduction of coffee brand into physical retail stores not only enhances the shopping experience, but also enhances the convenience, prolongs the stay time of customers in the store, and increases the passenger flow.

The coffee brand stationed in the supermarket itself brings a certain amount of flow, coupled with the large and stable passenger flow in the supermarket, whether it is the main coffee or drinks and desserts leisure can attract a group of customers.

But now in the Chinese coffee market, the number of coffee brands is growing day by day, the competition is fierce, the variety of the track, how many of them will be able to survive for a long time?

Photo Source: Internet

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