poisonous! Xi Cha is unexpectedly co-signed with Zhen Huan!

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Like tea and come out to make trouble again! Recently, the official Weibo and official accounts of Xi Tea have officially announced the launch of products jointly with the classic film and TV drama "Legend of Zhen Huan". At present, it has been sold in various stores, and the two new products are called Zhen Guo. Big tangerine painting pear "fruit tea and" milk selection. Snow brewed green milk tea.

Mini Program shows that both models sell for 18 yuan, which really implements the product concept of "real quality, not expensive". Now buy a new cup and give it a joint gift. In addition, Monday is also free of distribution fees, accompanied by a series of joint actions such as the theme atmosphere layout of the surrounding and stores, which also attracted many consumers.

The Legend of Zhen Huan, written by more than three brushes, belongs to a national TV series. With its excellent plot, superb performance and Chinese culture, it has been popular for more than a decade. Whether it is second creation or taking advantage of the opportunity, it will reap considerable traffic. In the past two years, the two-innovation trend set off by Zhen Huan on various platforms has been extended to interpersonal communication, the workplace and other aspects of daily life, giving birth to a lot of network hot stem.

It is understood that this is the first cross-border joint cooperation with new tea brands, or based on the deep agreement between the two sides at the level of Chinese culture, this joint title of "Legend of Zhen Huan" continues to enrich the connotation of the series and adds a new cultural experience to the cross-border play of new tea brands.

On Oct. 21, the official website of Weibo posted a "after work, Don't look (Pat on the shoulder)" Weibo, with the picture showing employees watching the Legend of Zhen Huan. Moreover, they are holding a cup of a new product they have never seen before, with an antique sticker on it. If you look at Xicha's reply to netizens' comments below, you can probably guess that this is going to make a new move.

Therefore, before Shangxin Xicha was officially announced, some people had already "heard" it clearly. As early as two days ago, the news was being circulated crazily on social platforms, fearing that there were still people who did not know that Zhen Huan had passed the co-name, and now it really came.

This is not the first time that Xi Cha has been co-signed with a TV series. On the last day of June this year, Xi Cha was the first to launch its joint products with the popular TV series "Menghualu" across the country-Menghua Tea Xi Dian Tea and Perilla Powder Peach drink. These two products also follow a low-price route, priced at 19 yuan and 15 yuan respectively.

Nearly 300000 cups were sold on the day of launch. Due to too many people ordering, the official Mini Program collapsed several times, and some stores ran out of materials and closed ahead of time. This time, the joint name was once the fourth most searched list. This is the first cross-border cooperation in the popular film and television category in Xi Tea and even New Tea Industry, showing a very rich creative way of playing.

In addition to TV dramas, in September this year, it launched a joint limited drink in cooperation with the most popular game in 2021, "original God". As soon as the event was announced, it sparked heated discussion, and it was recommended by Weibo as the first place on the same day. On-line "Ayanren Water Shadow Longan Coconut" and "Ayanhua Frost Longan Coconut" two joint products.

At the same time, Xi Tea also launched a joint bottled juice tea theme packaging as an online event, in the face of this online event, players' enthusiasm for participation is very high. Happy tea x the original Shenlian famous fruit juice tea officially went on sale at 12:00 on September 5, and by 12:59, the first batch of stock had been sold out. The official platform of Xi Tea, Xi Cha go and Taobao, have removed the joint product, while other e-commerce channels have also opened the pre-sale mode of delivery within 30 days.

Judging from the actions of Xi Cha in the past, the brand has often carried out joint names, and in recent days, it has frequently set up a "transparent window for fresh fruit peeling", "changed heads" on social networking platforms for a limited time when launching new products, found fans, and launched the first A Xi full body image competition. So far, # Xi Tea Logo full body photo # and # A Xi full body image # have gained more than 500 million exposures on the whole network. What kind of results will be achieved by co-signing with national TV dramas this time? What will be the next move?

Photo Source: Internet

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