Open 14 in half a month! Lu Zhengyao Lightning opened Coffee Coffee Roll Ruixing?!

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Recently, Tianyan survey shows that within half a month since October 17, Kudi Coffee (Tianjin) Co., Ltd. has set up 13 new branches with the name "Kudi Coffee". Throughout Fuzhou, Wuhan, Shenyang, Chongqing, Xi'an, Nanjing and other 9 regional central cities.

Among them, Beijing Kudi and Tianjin Kudi, the legal representative, executive director and manager are all Qian Zhiya, and have a common sole shareholder-Cotti Coffee Limited (Kudi Coffee Co., Ltd.). From this layout, it is not difficult to see that Kudi Coffee (Tianjin) Co., Ltd. will radiate the national ambition of business.

Partial screenshot of the company

Earlier, on October 22, Lu Zhengyao and Qian Zhiya jointly announced on moments that Coffee Coffee had opened its first store in Fuzhou. The caption on moments is full of warm-blooded writing: the homesick team starts its journey again! The assembly bugle sounded! " At the same time, the picture announced that it has become the sponsor of Argentina's national football team in China.

On November 1st, Blue V certified Weibo "COTTICOFFEE Coffee Coffee" posted its first blog post: COTTICOFFEE Coffee Coffee officially became the sponsor of Argentina's national football team in China. The high-profile brand promotion of Coffee Coffee is very "Lu Zhengyao", which is the same as Ruixing's expansion model at that time.

The fact that Lu Zhengyao started another business with his former partner also spread quickly in the coffee market, as ambitious as the establishment of the "China Department", Coffee Coffee started with an ambitious goal of 10,000 stores in three years. The marketing method of Cudy Coffee seems to be a familiar recipe and a familiar taste.

According to the official Coffee website of Coffee, the brand name "Cotti" comes from Italian specialty coffee with Biscotti, so Cotti Coffe is destined to be not only "another" coffee shop from the beginning, but also represents a pan-coffee lifestyle. " Below this introduction, the official website also wrote the keywords "coffee", "baking", "light meal" and "bar".

However, so far, the full-time and multi-functional service has not really been realized, and there are no related products such as meals, snacks and alcohol on Kudi Coffee Mini Program. And Mini Program stores can only place orders in Fuzhou, Hangzhou, Nanjing and Shenyang.

On Mini Program, however, many new products have been added. At present, there are nearly 60 products, including coffee, oats, tea, smoothies and sundaes, as well as Lucky's most popular single products: raw coconut latte, raw coconut Dirty and other online celebrity categories.

In terms of store layout, the Kudi Coffee Plan mainly promotes two offline stores, one is a standard store, which is compatible with coffee, meals and bars, and the area is between 80,200 square meters, and the other is a mini-store, which supports coffee supply and store pick-up, with an area of less than 50 square meters.

According to the account of the local Kudi Coffee store, Kudi Coffee stores in Xiamen, Chengdu and Xi'an are about to open. It also posted that it plans to open 20 new stores from November to December 2022, and you are welcome to recommend the location of the store (four districts and nine counties), and choose Luoding to deliver 365 cups of coffee a year.

It is understood that Kudi Coffee also wholly-owned a company called RiWeijian Technology (Beijing) Co., Ltd., which was established in August 2022 with a registered capital of 20 million US dollars and legal representative Ye Leilei. Business scope includes technical services, technical development, technical consulting, Internet of things technical services, information technology consulting services.

In today's environment where even sports brands are in the coffee business, can Kudi Coffee use Ruixing's "magic" to defeat Ruixing? Let's wait and see!

Photo Source: Internet