CCTV: domestic coffee machines are very popular!

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Affected by the COVID-19 epidemic and the decline in coffee bean production and rising prices caused by the climate, drinking a cup of coffee may often be in cafes or restaurants in the past, but now more consumers may choose to make their own coffee at home.

At the same time, people's consumption concept of coffee is also changing, and more and more Chinese consumers begin to pay attention to the taste, price and convenience of coffee, which also provides fertile ground for the growth of China's coffee machine market. personalized consumption makes coffee machines gradually become regular household appliances for many families.

Recently, according to the CCTV financial report, the sales of coffee machines are rising rapidly this year, especially those made in China. Data show that coffee machine sales in 2022 grew for six months in a row, with a year-on-year growth rate of more than 200%. Not only is it popular in the domestic market, but the share of domestic coffee machines in the international market is also increasing. With the sharp increase in export orders, many coffee machine manufacturers have opened a full-load production mode.

At a coffee maker in Ningbo, Zhejiang province, European orders have soared this year, with companies temporarily hiring staff and working overtime. Cixi customs statistics show that from January to September this year, Cixi exported 330 million yuan of coffee machines, an increase of 31.5 percent over the same period last year, with the European Union, the United States and Brazil as the main exporting countries or regions. Marketing managers and reporters said that the total export of 450000 units in the first three quarters, an increase of 65% over the same period last year.

It is understood that at present, the design of domestic coffee machines is more intelligent, and the temperature, pressure and flow rate can be adjusted. Domestic coffee machines are being favored by the majority of consumers, which makes some professional coffee shops begin to use domestic coffee machines. Wang Penghui, manager of a coffee shop in Beijing, said: "the imported coffee machine of the same level is about 100000 yuan, while domestic brands can win it at 50, 000 yuan to 60, 000 yuan. The advantage is the coffee machine with relatively new models and more complete functions."

In a specialty store in Beijing, there are 50 or 60 coffee machines in the store, of which domestic coffee machines account for 2/3. The biggest advantage is the performance-to-price ratio. The sales of domestic machines in the store this year have nearly doubled compared with last year. When the reporter conducted the interview, there happened to be some consumers choosing products, in addition to individuals, but also on behalf of the company in the past to purchase coffee machines and other small household appliances.

Yes, not only at home, the coffee machine has also gradually become the standard in the office. Merchants told reporters that in this year's coffee machine market, coffee machines such as semi-automatic, brewing and grinding machines sell best, among which the middle and high-end domestic machines with prices ranging from 3000 yuan to 5000 yuan are the most favored by consumers.

According to the "Analysis report on Market demand and Investment Planning of China's Coffee Industry from 2020 to 2025" released by the prospective Industrial Research Institute, the annual per capita consumption of coffee in China has reached 449 cups per year, and the average annual growth rate of coffee consumption in China has reached 15%, which is much higher than the 2% growth rate in the world. It is estimated that the size of China's coffee market will reach 217.1 billion yuan by 2025.

In this context, the growth potential of China's home coffee machine market is self-evident, among which automatic coffee machine and capsule machine are the fastest growing. It is understood that many users who are used to drinking coffee do not mind reserving a seat for the home automatic coffee machine in the kitchen.

With the growing love of coffee among Chinese consumers, the domestic coffee machine market is booming in order to have a cup of coffee at any time every day.

Photo Source: Internet

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