What if I'm unhappy? Luckin Coffee knows how to beat the mood of workers in the Christmas Cup!

In the domestic market, coffee, which has always represented quality and minority, began to change like Sakura. Today's coffee brands in the packaging of products, it can be said that rolled out a new realm.

Whether it is color or design, all kinds of care are revealed everywhere in the details, firmly holding the hearts of the younger generation who like to collect, pay attention to small details and like small surprises.

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Rui Xing, who has always been based on business blue + deer head image, originally just put her design on various cup covers and paper bags.

But! Just half a month ago, when the southern friends were still feeling the high temperature of 30 degrees at the end of October, Niu Hu Lu Ruixing launched the Christmas series of paper cups early! That's right! This time Ruixing is finally no longer a business blue! But colorful red!

When it comes to coffee Christmas cups, Starbucks has occupied the C position of the brand that everyone can think of for the first time in recent years. But Starbucks usually launches its Christmas collection in early November. In order to roll over Starbucks, Lucky directly sneaked away and launched the Christmas series three-piece set on October 31.

This time Ruixing has designed two series of Christmas cups and cup covers, compared with Starbucks which launches four paper cups every year, although Rui Lucky does not have the upper hand in style. But at the time of the launch, netizens went crazy! Reason: lucky people like to collect, pay attention to small details, like small surprises in one!

Some netizens said that they looked quite ordinary when they got the cup with the cup cover, until they took off the cup cover and was immediately conquered by Ruixing's little mind!

When wearing a cup cover, the Christmas deer / old man on the cup is happy, but after taking off the cover, the bitter melon face will suddenly appear.

But it's not a problem! Because as long as everyone picks up the cup and the logo is facing outward, the fingers holding the cup can just hold down and be unhappy.

At this time, the code clerk thought of such a meme:

Many netizens said that this is me! Others see that I am happy, in fact, I cover up my own unhappiness!

Lucky such a design, but also hope that everyone is not happy when drinking every cup of coffee, but also because of this cup of coffee to make themselves happy. Properly grasped the mood of beating workers at the moment!

Although the design looks simple, but such a small design mind is very interesting, after all, a sudden surprise, really cured!

In fact, since last year, Lucky also played with Mini Game on the cup during the Christmas season. Although the main color of the packaging at that time was still business blue, in the graphic design of the color ball designed above, logo's finger position can just hold the lucky when he holds the cup outward, meaning to hold luck.

From last year's "hold Lucky" to this year's "hold on unhappy", I have to say that Ruixing is really good at it! This kind of design which can resonate with the beating workers, please push some more!

Photo Source: little Red Book