Milk tea brand shop to join a little milk tea franchisee to go to Xi tea?!

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In recent years, the new tea race track has already undergone earth-shaking changes, and even Xicha, which has been self-operated for ten years, has finally decided to open up and join. It is obvious that Xicha this time is to sink the market. The great change from direct stores to franchisees has attracted many franchisees who want to get a piece of the pie, and some even plan to give up their original franchise stores and turn to Xi Cha stores, but is it really a simple thing to join Xi Cha?

Zhou Xing, a franchisee with a little bit of a well-known brand, plans to give up a little bit and switch to happy tea, according to a report on Sina Finance today. He has opened a little milk tea shop in Shanghai for five or six years, but I don't know if he has been affected by the epidemic or something. His business has gradually deteriorated in the past two years. He used to make money, but now he is fooling around.

After hearing that she could join Xicha, Zhou Xing immediately filled in the application form. She would rather open a Xicha restaurant than a little milk tea. Those harsh selection conditions are nothing to her. Zhou Xing said firmly, "as long as I can pass me, I am willing to train for half a year."

A little bit of milk tea, founded in 1994, is a brand of milk tea in Taiwan. At first, it was just a roadside drink stall in Tainan, Taiwan, and then the business situation was booming, so it was transformed into a store-style operation. The first milk tea shop was established in 1997, which has a history of 28 years and has successfully created a well-known brand. According to the narrow door Dining Eye platform, a little bit currently has 3646 stores, far more than Xicha, which has just been announced to join.

What's more, the "threshold" of joining Xi Tea is still higher, which not only refers to the fees, but also refers to the strict requirements and rules set by the partners. Whether it is the right choice to give up the original franchise store and join Xi Tea remains to be answered by the joining market of Xi Cha.

With regard to the conditions for joining Xi Tea, Xi Tea has been issued in the partnership rules with the official account of Wechat, which requires an one-time payment of 413000 yuan for the first time, and then a system operation fee of 20, 000 yuan per year. and a single store cooperation service fee of 50, 000 yuan every three years. Moreover, Xi Cha also requires proof of legal cash of more than 1 million yuan or equivalent realizable assets, independent investment in stores, and reasonable flow of assets to prove that the funds come from personal accumulation rather than from other people's investment.

In addition, Xi Tea also requires franchisees to take the store as the only business. Have received higher education, have your own core team, or have more than five years of business management experience is preferred, and need to receive three months of full-time training and assessment, including two months of full-time job assessment of all positions in direct stores and one month of management advancement, business circle analysis, store location and other business assessment.

It can be seen that Xi Tea wants the kind of franchisee who can start right away, but these rules and regulations have not stopped the enthusiasm of joining, and many colleagues have given up other brands for Xi Tea. Some industry insiders told Tech Planet that the number of applicants for Happy Tea has already exceeded 10,000.

Xi Cha does not have a public investment telephone number. After submitting the form, the applicant can only wait for Xi Cha to contact on his own initiative. It is understood that in the face of a large number of application forms, the tea investment team is overloaded every day. Even at 10:00 in the evening, they are still calling the applicant, and even so, the applicant has to wait four or five days at the earliest, and Zhou Xing is one of those who are in a hurry.

Knowing that Xicha is aimed at non-first-tier cities, Zhou Xing is even ready to leave Shanghai and quit a little bit, and is willing to start a business in another second-tier city for Xicha. "both sides require franchisees to work full-time in the store, and once I am really selected, I can only withdraw from one," explains Zhou Xing. But a week has passed, seeing that his colleagues have received a return call from Xi Cha, but Zhou Xing has not received it, and gradually he is no longer hopeful.

From Xicha's screening system for partners, it is not difficult to see that Xicha is very cautious about opening up to join. But in any case, the impact of happy tea on the non-first-line tea market will come soon!

Photo Source: Internet