Xi Cha Co-signed WPS! "going to the Wedding Bar on Monday" first makes netizens think wrong.

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This year's wedding tea co-branding is really very, very many, even netizens are teasing and saying: "The donkey of the production team is not as productive as the wedding tea","Is there no bottleneck period for your designer creation?" Even in the industry, he had long been labeled as a "co-branded maniac."

Yesterday, Xicha and WPS Office jointly launched the "Monday" series of limited surprises, and the joint limited cup sets and badges were launched nationwide on November 14 and 21 respectively. At the same time, the wedding tea element officially entered WPS Rice Husk Mall, all wedding tea material template users can download and use for free, including a variety of templates, icons, pick-free materials, etc., injecting interesting inspiration and unlimited vitality into PPT.

Since the second half of this year, Xi Tea has joined forces with the hit drama "Dream of China" and the famous dance poetry drama "Only This Green" to continuously introduce Chinese inspired expressions integrating Chinese tea culture and Chinese calligraphy and painting art. As well as the series "Legend of Zhen Huan", which has been broadcast for more than ten years but has not lost its popularity, it absorbs and presents the exquisite Chinese aesthetics of life, and conveys the unique "Chinese inspiration" style of Xi Tea. Apart from these, there are also 3CE, Original God, etc. Among them, local pop culture IP accounts for a relatively high proportion.

This time, it is jointly affiliated with WPS Office in the user scenario, which closely connects the migrant workers together. This software is the most inseparable partner of thousands of migrant workers in their work. It is understood that the Xi tea cup cover and badge combine the three component elements of text, form and demonstration in WPS, adding unique creative design and exclusive stem for migrant workers, hoping to bring some happy and interesting moments to the daily work of "migrant workers."

WPS was born in 1989. It is the first office software with independent intellectual property rights in China. It has been more than 30 years since then. It has the advantages of low memory occupation, fast running speed, small size, powerful plug-in platform support, etc., and its rich template also attracts more and more young people. The latest data shows that the number of monthly active devices of WPS has exceeded 560 million, including 238 million monthly active devices of PC version and 336 million mobile version, which has become a veritable national office software.

Workers have also become a group that can bring a sense of belonging to everyone in social media networks, and related topics on the network can always cause widespread resonance. The tea industry is rotten, fish, roll inside, draw cake, all kinds of stems related to work are also endless. The linkage between WPS and Xi tea is based on the "Monday", which is the most discussed by migrant workers. After the activity was launched, it quickly aroused the attention and resonance of many consumers. Many netizens said one after another: "WPS can be connected, you know the joint name","this joint name is really unexpected","really drink WPS hahaha"...

Today's new tea brand layout coffee track trend is more and more obvious, compared with Ruixing, Manner and so on are coffee brands built around the office scene, while Xi tea investment layout brand minority, Seesaw and so on are mostly fine coffee or coffee bean baking brands, and the connection with the office scene is relatively weak. Compared with the previous joint game, film and television culture IP "user age layer" break circle, this joint, or want to achieve user scene break circle.

In addition to the joint venture, recently, Xi Tea also announced the establishment of a transparent window for real fruit peeling, launched the first "Axi full-body image collection contest", invited fans to draw the full-body logo of Xi Tea, and launched a business partnership business in a suitable store type in a non-first-tier city.

Xicha has always adhered to the "true quality, not expensive" products, with the brand spirit full of inspiration and joy, to bring more relaxed and joyful experiences to consumers, constantly deepen the emotional connection between brands and consumers, so that they have stronger brand connections, and promote new tea drinks to a wider group.

When co-branding becomes the norm in the industry, brands not only need to create a co-branding out of the circle, but also need to define their own goals. Not only does it require a fit between the brands of both parties, but it also requires creating excellent joint products from the perspective of consumers and conveying the joint concept to them in a way that consumers like.

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