Lu Zhengyao's Coffee Coffee, want to rely on sports to break through the tight encirclement?

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Today, China Economic Network reported that at the Chengdu Marathon press conference, COTTI COFFEE and Chengdu Marathon Organizing Committee jointly announced that COTTI Coffee officially named Chengdu Marathon in 2022. Yes, this is another sponsorship of a top international sports event after the opening of the first Cody Coffee store last month and becoming the sponsor of Argentina's national football team in China.

Chengdu Marathon is the only World Marathon Grand Slam candidate event in China, as well as the IAAF elite label event and the China Athletics Association gold medal event. This is the second large-scale marathon in China this year after the Beijing Marathon on November 6. At that time, nearly 30,000 runners will participate and CCTV will broadcast live around the world.

Kudi Coffee is an enterprise mainly engaged in business service industry jointly founded by Liu Zhengyao, founder of Ruixing Coffee, and Qian Zhiya. It is a new coffee brand to lay out the 1,2,3,4 and 5-line markets.

Li Yingbo, chief marketing officer of Kudi Coffee, said: Creating a brand-new coffee brand like Kudi Coffee is like standing on the starting line of a marathon and starting a challenging race. Marathon is a sport of meeting yourself, and Coody Coffee believes that you can run further with excellent companions.

Chengdu City Sports Bureau, the organizer of Chengdu Marathon, affirmed the cooperation of Kudi Coffee, believed that the brand concept transmitted by Kudi Coffee was highly consistent with Chengdu people's love for sports events, and expressed belief that the cooperation between Kudi Coffee and Chengdu Marathon Horse would add icing on the cake to the event.

Li Yingbo, co-founder and chief marketing officer of Kudi Coffee, said,"This sponsorship represents Kudi Coffee's hope to bring people a healthy and beautiful daily life through coffee, while sports show positive energy and make life full of vitality and passion."

On the 22nd of last month, he signed a contract to become the sponsor partner of Argentina's national football team in China. Less than a month later, Kudi Coffee once again became the overall title sponsor of Chengdu Marathon in 2022. This really seems to be a good way to highlight the youth, trend and enthusiasm of Coody Coffee.

Li Yingbo also mentioned that after that, it will continue to make efforts in sports event sponsorship, trend IP cross-border cooperation and economic and cultural activities sponsorship, while providing consumers with high-quality, cost-effective coffee products, constantly bringing brand-new brand experience.

It is understood that in the "joint venture policy exchange meeting" Kudi Coffee announced its brand vision mission is to become the preferred coffee brand for Chinese customers, so that Chinese people can easily enjoy coffee life. The goal is to let customers drink a cup of high-quality, cost-effective coffee no matter where they go.

At the same time, Kudi Coffee also announced its ambitious goal of opening 10,000 stores in the next three years. It can be seen from the ordering Mini programs that Kudi Coffee is indeed in the rapid layout. So far, there are 15 stores nationwide, distributed in Fuzhou, Chongqing, Hangzhou, Nanjing and other cities, among which Xi'an City has opened two stores.

Kudi Coffee's business has gradually begun to cover the main provinces and regions of the mainland of China. In terms of site selection, as with the initial establishment of Ruixing, it focuses on commercial office buildings and also enters the market at low prices. Now, the original Ruixing coffee two elders once again jointly created coffee brand, will bring what kind of surprise to the next coffee market?

Image Source: Network