Crazy expansion! 120 stores of Nova Coffee are open.

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NOWWA Nova Coffee recently announced the opening of 120 stores on its official Wechat account. In addition to first-tier cities in Guangzhou, the new stores have sunk to 10 cities, including Nanchang in Jiangxi Province, Jinhua in Zhejiang Province, Huangshan in Anhui Province and Zhanjiang in Guangdong Province. According to the new report on the interface, in terms of regional distribution, East China accounts for 37%, with a total of 44 stores. There are 30 stores in central China, accounting for 25%. Among them, 38 stores have been opened in third-tier cities, accounting for 32%.

NOWWA Nova Coffee was established in Shanghai in June 2019 and belongs to Shanghai Lixing Technology Co., Ltd. Like Manner and Luckin Coffee, Nova Coffee also takes a parity route, targeting people in their twenties and thirties, offering coffee prices around 15 yuan, as well as tea, baking, surrounding products and other products, rising rapidly in the market with the price of affordable and convenient drinks.

In terms of operation, NOWWA Nova Coffee has always paid more attention to online sales. Earlier data showed that its online takeout channel accounted for more than 75% of its revenue. Light asset operation is one of the characteristics of the brand, and it has been stationed in online platforms such as ele.me and Meituan. NOWWA Nova Coffee can be said to accurately handle the needs of young consumers for coffee-affordable, convenient and fast.

In addition, it will also launch a variety of IP, commercial brands, cultural brands and other joint coffee. For example, this year, NOWWA Nova Coffee has successively launched a new product "Wine bottle Coffee" with outdoor brand NORTHLAND, and also launched a Chinese breakfast package with Chengdu Chinese steamed stuffed bun brand "Li and Bai", which is limited to "eat green bag and keep green horse", which has attracted the attention of many consumers.

In recent years, the coffee market has been booming. According to statistics, China's coffee consumption market is expected to reach 1 trillion yuan by 2025. From the coffee store expansion speed, can also reflect the hot degree of the track. Most coffee chains in the Chinese market show ambitions to open wide stores.

The chain giants represented by Starbucks and Lucky lead the coffee track with absolute store advantages. On September 27 this year, Starbucks announced the opening of its 6000th store in mainland China. At an earlier investor exchange, Starbucks plans to add 3000 stores in three years, bringing the number of stores to 9000 by 2025. In addition to these two giants, Manner, Seesaw, M Stand, NOWWA Nova Coffee and so on are also popular with consumers and are also accelerating their expansion.

Nova Coffee has been expanding the market through small store caches and alliance models. In the first two years of its establishment, the number of stores was in single digits, but since last year, the number of stores has doubled. In June this year, NOWWA Nova Coffee just opened more than 100 new stores, when the number of stores has exceeded 1500, covering more than 50 cities, now less than half a year later ushered in the news of 100 stores, is it going to open stores in hundreds of units in the future?

After Starbucks and Lucky, according to statistics, as of July this year, NOWWA Nova is the third chain coffee shop in China in the total number of stores. Now it has more than 1700 stores in the country, covering more than 100 cities.

More importantly, the founding team is passionate about coffee and is willing to optimize the product repeatedly from the consumer's point of view.

Photo Source: Internet

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