Suggestions on how to open a community coffee shop and the operating status of a small coffee shop

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Once upon a time, people liked to spend a day in a coffee shop in the bustling center with a cup of coffee, a computer and a pair of headphones in the "third Space". Now people like to talk about each other's lives with people they have never met in a community coffee shop and in an environment they are familiar with.

In recent years, in the neighborhood where we grew up, many small community cafes have gradually emerged. Under the residential buildings full of firewood, rice, oil and salt, and next to the big trees at the entrance of the alley, there is not much outstanding decoration or gorgeous decoration, combined with the original buildings, and the people in the community provide an environment for talking to each other.

In these stores, everyone is so daily, just like the breakfast shop on the street, sitting down is a friend. The person you are talking to may be the barista, the people who think the same way, the elderly, or the children. Because of being close to life, more and more people are yearning for the community coffee shop.

Compared with the coffee shops on the main street, the pressure of community coffee shops will be less, but after all, coffee shops have sprung up everywhere, and no competition is fake. So there are a few things we need to think about before opening a community coffee shop.

"Community Coffee Shop orientation"

Coffee shops opened in the community need to expand diversified and public services and products. Convenience and close to the people is an important factor in the high repurchase rate of community coffee shops. Therefore, the target customers of coffee shops are mass consumers, providing cost-effective products for surrounding residents, and online takeout to achieve more publicity results.

"site selection of Community Coffee Shop"

The location of the community coffee shop is similar to that of the breakfast shop in the community, and users are significantly more likely to stop by to buy a cup, similar to the core of takeaway coffee in recent years.

So you can choose to be in the community that is not far from the bustling area, and you can also choose the community near the subway and bus station if you have the opportunity. Even office workers can enjoy a cup of coffee before walking to the subway station, on the bus, before taking a taxi to work, or even before leaving the community, and their natural willingness to spend is significantly increased.

"Community Coffee Shop Business hours"

The early bird catches the worm, and diligence is essential to success. Many friends will want to open their own shop, so they don't need to be so early. But often the breakfast period is the time when there is the most passenger flow, whether it is the working workers, the parents who take their children to school, and the people who go to the vegetable market to buy vegetables, they are all very important sources of tourists!

Nowadays, the combination of Chinese breakfast and coffee is very popular, so I'm really not afraid to try. After all, only by operating in an approachable manner can we gain more attention from public customers. Only with a good word of mouth will there be more opportunities for customers to help promote.

"Community Coffee Shop products"

Compared with coffee products that need to be tasted and appreciated from a variety of professional angles, the needs of community coffee shops are more praised by consumers who do not understand coffee. To "secretly investigate" and record the tastes of the main surrounding customers and make adjustments is the key to keeping old customers.

Professionalism is needed, but popularity is also needed. Not everyone can appreciate sour coffee, and not everyone can understand why hand-made coffee cannot be made with sugar and milk. Only people-friendly and stable products allow people to drink coffee "as water", the survival of community coffee shops will not be a problem.

Opening a community coffee shop cannot compete with the existing coffee chain, which can be said to be completely unsuccessful.

Guests are willing to come to the community coffee shop to buy coffee, more in the hope of having more warm and professional service. Coffee doesn't need to be outstanding, but be sure to treat guests sincerely.

Photo Source: Internet