Shanghai Mental Health Center launches coffee! Short selling on the shelves!

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Coffee No. 600 is "discharged", and non-internal employees can also buy it this time! In recent years, the Shanghai Mental Health Center, located at 600 Yuanping South Road in the context of the people of Shanghai, has been successfully out of the circle driven by the social platform.

Just recently, the topic of buying short coffee "Le + Spirit", a joint coffee produced by the Shanghai Mental Health Center and the Shanghai Symphony Orchestra, once went viral on Weibo. The waiter of the coffee shop said that many people came to buy it offline. On the first day, the first batch of coffee on the shelves sold out directly, not only sold out offline, but not even online. Now, if you want to buy it, you have to wait for pre-sale.

It is understood that the "Le + Spirit" special coffee, which is mixed with chocolate powder and American Cayenne chili powder, is full-bodied with a smoky smell, and can only be drunk in the COFFEE CUBE coffee shop in the Shanghai Symphony Orchestra. However, in addition to the special coffee, there is also a new perimeter of the same origin-the portfolio handbag, which contains 10 different flavors of hanging-ear coffee from different producing areas, including Antigua, Guatemala. Ethiopia, Sidamo, Yegashafi, Costa Rica Tara beads and so on.

There is also a QR code on each bag of ear-hanging packaging, where you can scan the code to listen to ten symphonic works from music masters, including Bach, Beethoven, Debussy and Copland, as well as audio explanations from psychological experts on the mental stress and confusion of many urban young people, such as workplace PUA, love brain, performing personality, superiority, insomnia and so on. Yes, 10 different tastes, 10 different symphonies, corresponding to 10 different emotional symptoms.

According to netizens' comments, the coffee after "discharge" can not only be opened and hung directly, but also whether you are hot water or cold blisters, you can drink it as long as you have water, which not only has the same quality as a coffee shop, but also has the ritual sense of making coffee by hand. this is very good to meet the life needs of most people now.

In fact, this is not the first cross-border cooperation on "600th." since the Mid-Autumn Festival last year, the health center limited supply and did not sell "No. 600 mooncakes", causing many netizens to invite scalpers to buy them on their behalf. The original price of 78 yuan a box of moon cakes has been hyped to thousands of yuan on social platforms such as Little Red Book and Xianyu, which is hard to get.

Probably after the mooncake fire, the Shanghai Mental Health Center began to open its mind and took advantage of this east wind to launch the "No. 600 coffee" limited by its internal staff. because the sale time is between 7: 00 a.m. and 8: 00 a.m. before the hospital staff go to work, some medical staff even go to work early to buy the 600 coffee.

After that, there are "600 masks", "600 galleries" and "600 T-shirts" printed with the words "fighting monster upgrading" and "spiritual food". A lot of creative products with "600th" logo began to pour into the eyes of the public. The continuous breaking of the circle at No. 600Wanping South Road is also due to its continuous concern in society and its tolerance and progress to social and cultural changes.

Today, the Shanghai Mental Health Center has once again chosen to be creative on coffee, largely because coffee has become a daily necessity for urban young people, especially for young people in Shanghai. According to Ai Media Consulting, Chinese coffee consumers have exceeded 300 million in 2021, and now the coffee market is growing at a growth rate of 27.2%.

Photo Source: Internet