The 7-Eleven convenience store launches the buffet alcohol blending coffee area! Can I drink alcohol and coffee together?

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With the change of people's living habits, the hot drinks in the past two years are not holiday restrictions or brand names, but are born in the convenience store xxx, a private customization in the convenience store.

A box of soft drinks, a cup of coffee, a bottle of mini wine. As the saying goes, nothing is difficult, as long as there is a hard gap, netizens have started a "violent" wine creation 😂.

First take two mouthfuls on a box of soft drinks, then dig a larger round opening next to the straw, then forcibly buckle the whole bottle of mini-wine, and a cocktail is finished; or buy a cup of American / latte coffee in the coffee shop, then take two sips, then buckle the whole bottle of mini-wine through the straw hole, and a mixed coffee is done!

The production is simple, the cost is cheap, and the finished product looks good! With the mutual imitation and continuous innovation of netizens on social platforms, convenience store bartending has attracted as much as 400 million + since its emergence.

With the increasing demand, 7-11 can't sit still these days! For the netizens'"violent" operation, 7-11 really can not bear it! So recently began to try out a self-service blending area in a Beijing store! There are four kinds of base wines in the buffet area, Jameson Irish Whiskey, Kahlua Coffee Liquor, Havana Rum and Malibu Leaf Rum. These are the most popular DIY base wines.

Compared with netizens to buy a cup of coffee / other soft drinks at the original price (3-20 yuan) and a bottle of mini-wine (20-40 yuan / 50ml) at the original price, the self-service mixing area launched on 7-11 has reduced the cost of everyone's DIY, with an average price of more than 10 yuan, which can achieve the same style for many popular convenience stores. At the same time, 7-11 also thoughtfully wrote down the Internet's popular alcoholic coffee / cocktail recipe in the buffet area. You only need to consume a cup of 711 American / latte coffee and add 3 yuan to add a pump (about 30ml) of base wine (4 choose 1).

Do not like coffee, you can also buy an ice cup, and then add 7 yuan can add a pump of base wine, and then according to their preferences, buy soft drinks to add it. Of course, you can also drink directly with ice and wine. One pump is not enough, you can add 7 yuan plus one more pump. After buying a coffee / ice cup, push the mouth of the cup to the top, and the bracket will flow out a certain amount of base wine, which is obviously a lot more elegant than the need for a violent buckle.

At the time of the launch, netizens from other regions admired it! Strongly request 7-11 to quickly launch more stores to launch the self-service mixing area. Some netizens also said that the reason why bartending in convenience stores is so popular is that people like the process of "violence" in the process of withholding wine bottles. Although it is much cheaper, the blending area is too gentle.

The convenience store wine mix seems to be a parody of young people, but it also reflects that people no longer care about the scene, whether it is coffee consumption or wine consumption, which will also be the development trend of the coffee and wine industry in the future.

Today, the main consumer force of the two industries are mainly post-90s, convenient, cost-effective, do-it-yourself is what this generation of young people want. Compared to drinking and drinking coffee for work and socialization in the past, more people now focus on the product itself. Drink no longer drunk, just a little tipsy to relax and drink self-healing; drinking coffee is no longer to show off, it is used to refresh, deliver breakfast, eat after lunch, a daily drink. Compared with the products and prices of many coffee shops and bars, convenience store wines are obviously more popular with young consumers. It doesn't matter whether your DIY tastes good or not. The important thing is that the production process can bring happiness. Finally, it is the old rule: minors should not drink alcohol! Don't drive if you've been drinking! Alcohol hurts the liver, enough is enough! Photo Source: Internet

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