Manner Coffee brand Maners Coffee will open stores in Hong Kong

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Yesterday, there were media reports that Manner coffee Coffee would open a store in Hong Kong, and it was learned that a user of the social platform had posted a photo of Maners coffee Coffee at the World Trade Center in Causeway Bay, Hong Kong.

As can be seen from the photos sent by the user, the store is currently under renovation, but the screen enclosure says "Maners coffee originated from Manner", which translates as "Maners coffee" from Manner. Except for a slight change in its name, its logo is the same as that of Manner.

Under the fence is also marked "Hong Kong, here we come", and the coffee pattern used on the screen is also the cup that Manner appeared in the posters of stores in mainland China.

It is not clear what caused Manner to enter Hong Kong under the name Maners coffee instead of Manner coffee. So far, Maners officials have not revealed any news that they are going to open a store in Hong Kong, and Interface News has not made any response to its officials, but if all goes well, Manner will be the first mainland coffee brand to open in Hong Kong.

Manner coffee is a coffee chain established in 2015, which belongs to Shanghai Yinhe Industrial Co., Ltd., founded by Han Yulong and Lu Jianxia, is the representative of domestic emerging coffee brands, positioning boutique coffee, the unit price is 15-20 yuan, the price is about 50% lower than Starbucks, the store location is mainly near the office building, mainly to provide users with coffee, tea, juice and desserts and other delicacies.

Among them, the coffee series, in addition to the basic items such as espresso and American coffee in the standard menu and lattes, Australian white coffee, cappuccino, hand-brewed coffee and so on, Manner coffee also launched a series of products such as secret menu, Yuzhi matcha series, elite contestant brewing coffee, roasted coffee beans and so on.

Manner owns a series of MANNER LIFE brand products, including handcups, coffee cups, portable coffee bags, boutique raw beans, oatmeal milk and other peripheral products. Manner has always regarded environmental protection as its social responsibility. Manner coffee has a special promotion: "every customer who brings a non-disposable cup to the store to enjoy coffee is entitled to a discount of 5 yuan", which aims to contribute to environmental protection with customers.

Manner coffee, which has grown from a 2-square-meter small window coffee shop on Nanyang Road in Shanghai to such a large scale, has witnessed the vigorous development of Chinese coffee culture and has been cutting into the coffee market in a small area and light landing. So far, Manner coffee has opened 538 stores in Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Chongqing and Hangzhou, among which Shanghai is the city with the highest concentration of coffee stores, according to narrow door Catering data.

In the past two years, the rapid rise of domestic coffee brands, the emergence of many domestic brands, such as Manner, Seesaw, three and a half, and other domestic brands, the competition in the whole industry is becoming more and more fierce. Under the background of the hot domestic coffee market, boutique coffee Manner coffee has long been targeted by capital, and has been supported by Today's capital, Temasek, Meituan Dragon Ball, byte beat and other large institutions.

It can be said that the whole coffee field has heard of it.

Looking at today's coffee market, in terms of the number of brand stores, the top three are Starbucks, followed by Lucky Manner. Now Manner still needs to accelerate. After all, there is still a long way to go between Starbucks and Ruixing, both of which have more than 6000 stores.

From the British colonial period to the influence of the wave of boutique coffee in Japan, Hong Kong has always been a city with no shortage of coffee culture. Manner coffee, which is running in the Chinese market, will enter Hong Kong. In the new market, in the face of a new environment and new players, it may also need to change its thinking. It will take time to see whether it can harvest the same resources as mainland China.

Photo Source: Internet