The ritual sense of the new winter? "making tea around the stove" has become a new favorite!

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After camping and Frisbee, this year's "cooking tea around the stove" has gradually become popular, allowing many young consumers to walk into teahouses, and even many young people bring their own tea sets to outdoor teahouses to make their own fire, boil tea, roast oranges, chestnuts and peanuts. This heat wave gives young people another new way to socialize.

According to media reports, recently, a teahouse in Chengdu is full of guests who "brew tea around the stove". After the camping wind, the weather is getting colder and colder, and many young people have become popular to invite friends to brew tea around the stove. With the growing popularity of "tea brewing around the stove", a new trend of winter consumption has been set off in many cities in China. It is reported that there are about 1000 teahouses offering "tea brewing around the stove" service in Chengdu.

It is understood that there was a trend of "cooking tea around the stove" as early as the Song Dynasty, and Yunnan also had traditional Huotang baked tea. Perhaps the biggest difference between today's "tea brewing by the stove" and the traditional "tea brewing by the stove" is that there is a higher photogenic demand now. in addition to the teapot, the placement of cakes, fruits and snacks is also essential to the atmosphere. Some will put a lamp on the table to decorate.

Data show that so far, the related topic of "brewing tea around the stove" has been broadcast 1.79 billion times on Douyin platform, while Little Red Book, which has more than 60, 000 notes related to "brewing tea around the stove", has more than 5, 400 related items. Search keywords, you will see a dazzling array of posts, from tea recipes to skills, to utensils selection and all-round popular science, all powerful netizens have made it clear for you.

The continuous pursuit of consumers and the promotion of social platforms are undoubtedly the key factors for the popularity of "cooking tea around the stove", but in recent years, the continuous emergence and popularity of new Chinese teahouses have also played a great role in promoting it. According to the 2021 China New Tea Industry Research report, the market scale of China's new tea industry is growing rapidly, and young people are more and more fond of new Chinese tea and like to spend money in new Chinese teahouses.

As new tea has become a popular trend, young people's enthusiasm for pure tea is also recovering, and now more and more attention is being paid to health, and this "cooking tea around the stove" can not only meet the needs of health, but also produce a lot of film. after all, today's young people attach great importance to its social value, such as exquisite photos, exquisite rituals, and leisurely atmosphere, which are all used to show their hobby orientation.

The traditional image of Chinese tea is gradually broken, it is not only a touch of heat in the insulation cup, or a row of porcelain cups in the conference room, its overall temperament is no longer middle-aged, robust, but gradually become vivid and interesting. In fact, this is the transformation of young people's image of Chinese tea, so that Chinese tea can coruscate a different kind of vitality.

With regard to the storm of "brewing tea around the stove", some people say that who doesn't like to have time to clock in for a pleasant life? About three or five friends a pot of tea on a stove, baking persimmons, turning rice cakes, eating dried fruits and drinking tea, such a relaxing winter time is the most ideal way to open it in winter.

Of course, some people think that it is just "subservient elegance", go out for tea, but also pay attention to dress, film, most of them are not really for tea. Just like camping, "brewing tea around the stove" is more or less conspicuous, and the price is too high to indicate that you will not go. What do you think of this?

Photo Source: Internet