7-11 is really good at playing! Join hands with Hennessy to launch a slightly tipsy coffee!

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With people's understanding of coffee and the popularization of coffee culture, the popular style trend of coffee market has gradually emerged-the Japanese coffee night wine model of "coffee + wine" has set off a wave in the coffee industry. both coffee chain brands and individual coffee brands are testing the water one after another, coffee shops introduce alcohol, and "wine cafes" have become a new trend!

Recently, according to foreign media reports, 7-Eleven convenience store to boutique joint name, flavor marriage as the theme, so that its boutique coffee brand CITY PRIMA cross-border well-known international boutique spirits brand Hennessy launched slightly tipsy coffee coffee for the first time! Will be launched on December 14 in conjunction with the "boutique wine flavor latte combination" slightly tipsy combination price of NT $199.

7-Eleven is the largest convenience store chain in Japan. Founded in November 1973, 7-Eleven is currently the number one convenience store chain in the world. 7-Eleven has been working on the CITY series for nearly 20 years.

Since 2018, CITY PRIMA boutique coffee has been expanded into a new brand of boutique beans, and Ethiopian boutique coffee beans have been strictly selected to ensure the quality and flavor of boutique coffee. Over the years, the continuous strengthening of this boutique coffee has led to the growth of CITY PRIMA boutique coffee performance year by year, with the best sales in office and residential areas.

Hennessy cognac was founded in 1765 by Richard Hennessy in the French cognac region. It is one of the three major cognac brands in the world and has a history of more than 250 years. Hennessy has always been known as the Royal Wine.

For the first time, CITY PRIMA has launched a "boutique slightly tipsy latte combination", which includes Hennessy V.S.O.P mini wine + CITY PRIMA hot boutique latte. In addition to the recommended ratio of "mini wine with 1 / 4 capacity with boutique latte", consumers can also mix the added capacity to create your own boutique coffee wine flavor.

Hennessy wines with fruit and spice flavors combined with boutique latte nutty aromas, expanded coffee flavor wheel, pungent Hennessy V.S.O.P fresh vanilla and cinnamon flavor, wine fusion boutique latte rich nutty flavor on the palate, this combination seems to really attract people to have a drink in this cold weather.

In fact, this is not the first time 7-Eleven convenience store has been involved in alcohol. Earlier, the first pilot launch was held in a Beijing store-the buffet blending area, which has a total of four base wines, Jameson Irish Whiskey, Kahlua Coffee Liquor, Havana Rum and Malibu Leaf Rum. Just buy a 7-11 American or latte and add 3 yuan to a pump of your favorite base wine.

The joint survey said that the perfect combination of fashion and boutique, boutique coffee and fine spirits will collide what kind of spark?

Nowadays, it is not only coffee brands that are constantly dabbling in alcohol, but also wine brands are constantly moving closer to the coffee industry, searching for keywords on the takeout platform, there are not a few stores that combine curry and wine, and there are cafes that sell alcoholic beverages, and many have pubs that sell coffee.

Photo Source: Internet

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