Is the smoke approaching? Lu Zhengyao opens Coffee Coffee in Shanghai Beach!

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Speaking of the chain coffee brand Ruixing, Lu Zhengyao is one of the important roles that cannot be erased and can never be avoided. The two names, which were deeply bound but eventually parted ways, reappeared on the same track two years later.

Recently, Cotti Coffee Coffee, a new coffee brand built by Luckin Coffee's founder and Luckin Coffee's former core team, opened its first store in Shanghai at Tianhui HQ (formerly SOHO), where almost all Shanghai coffee chains have opened stores. Starbucks, Lucky and Manner have all opened more than one, and the first shop in Shanghai has been opened here earlier.

According to public reports, last month Kudi Coffee was registered in Beijing, Changsha, Zhengzhou and Hainan. A few days ago, a Kudi Coffee insider told the media that "Kudi internally adjusted the target of Wandian to before June 30, 2023, and even offered double the salary of Lucky to poach people from the old team." A competition in the coffee industry may begin to accelerate as the epidemic controls fade.

According to media reports, when Cuddy was asked, "Why did you choose to open a shop here?" A staff member of Kudi Coffee replied: "the office is currently the biggest application scene of coffee products. Tianhui HQ has a dense office staff and a cluster of coffee brands, which is conducive to brand promotion." Yes, in such a place with a market, all the major chain brands want to compete for the layout.

It is understood that in this store, you can not only buy coffee, but also buy different restricted drinks, such as Macy's favorite Madai tea, "Lemon Madai Tea" and "Mardee Tea Ice extract Coffee". Of course, there are Argentine series of "Pampas Blue Cheese dirty" in other stores.

It is worth noting that Lucky's popular drink raw coconut latte and other products are also sold in Kudi Coffee, all of which are currently priced between 9.9 yuan and 18.9 yuan. Kudi Coffee has not been positioned as another coffee shop, which covers coffee, roasting, light meals, bars and so on.

After opening its first store in Fuzhou on October 22 this year, from the rough statistics of the current order of Coffee Mini Program, the brand has unwittingly entered more than 40 cities. Between November 15 and 25, Coffee Coffee also opened 12 stores at the speed of "ten days stationed in Ten cities", quickly opening the national layout.

After opening its first store in October this year, Coffee Coffee boldly put forward a plan to open ten thousand stores in three years, and while the "three years ten thousand stores" plan is still shocking, it is also reported that "Kudi has internally adjusted its goal of ten thousand stores to before June 30 next year."

Lu Zhengyao, who is back in the old business, manages Coffee Coffee in the style of "throwing money", which is not only reflected in the speed of opening stores that surpass Lucky's early days. Kudi Coffee has completed the brand naming, supply chain operation and structure in less than two months, and there is no shortage of veterans who once fought side by side in the core staffing. At the same time, it has been constantly poaching people with high salaries and expanding the team.

Lu Zhengyao's Kudi Coffee is different from Luckin Coffee in that Kudi Coffee does not express an open alliance model in the process of attracting investment, but calls it a "fully managed joint venture model", and the partner is also called a "joint venture". However, according to the Times Financial report, according to professional analysis, its joint venture model is no different from the joining model, and many chain brands do not mention the word "join", mainly to avoid the risk of laws and regulations.

Less than two months after its establishment, Lu Zhengyao quickly made a comeback after Ruixing's financial fraud case, which shows that the coffee industry is very attractive to him. So, in the face of such a large layout, the biggest chill this winter is Starbucks or Ruixing?

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