Luckin Coffee opened a second baking factory! Is Ruixing's product stable and delicious?

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Ruixing Coffee with 7846+ stores needs a bigger roasting factory!!!

With the increase of Ruixing market scale, the brand itself gradually realizes that the fine coffee focusing on unique flavor and exquisite scene is not the only scene of domestic coffee consumption, but the mass coffee market focusing on cost performance and functionality is likely to be broader. As a result, Ruixing began to gradually penetrate into more low-tier cities in China, constantly introducing coffee products that meet the public's innovative tastes.

With the joint efforts of the marketing team behind it, the explosive products sold out of the marketing circle further drove the rapid increase of Ruixing sales volume, and the production of Ruixing Coffee Roasting Factory began to have "pressure". If we rely on a baking factory alone, the production efficiency may not keep up with it in the future if Ruixing continues to expand outward.

Therefore, as early as last year, Ruixing planned to open a second coffee roasting factory. After field investigation in several cities, Ruixing Coffee finally decided to set up a brand-new roasting coffee factory in Kunshan City, Jiangsu Province. In May this year, Ruixing officially signed a contract with Kunshan Development Zone.

After about half a year of process approval procedures and so on, just yesterday, Ruixing Coffee (Jiangsu) baking base officially broke ground in Kunshan. This base will be the second fully automatic intelligent baking base independently invested and built by Ruixing Coffee after Fujian Baking Base is put into production, which will further help Ruixing improve the layout of upstream supply chain.

Ruixing officials said that after the new roasting plant is put into operation, it will provide fresher roasted, safe and pollution-free high-quality coffee beans for the domestic market. It is expected that in the next 1 to 3 years, Ruixing will aim at global development, strengthen brand strategy, develop refined global supply chain, deepen technological innovation and talent, informatization strategy, and devote itself to creating world-class coffee brands from China.

For Ruixing, the construction of the second roasting base can provide the market with fresher, safer and pollution-free high-quality coffee beans. For Kunshan, Ruixing Roasting Factory will be another major coffee industry project in Kunshan after Starbucks '"China Coffee Innovation Industrial Park" project settled.

Starbucks "China Coffee Innovation Industrial Park" is a large project as early as November 2020. It is understood that the total investment of the project is 1.1 billion yuan (US $156 million), covering an area of 80,000 square meters, covering coffee bean import and export, roasting, packaging, storage, logistics distribution and coffee roasting training. It is Starbucks 'largest productive strategic investment outside the United States.

It is understood that Ruixing Coffee has applied for business license earlier. Sky Eye Inspection shows that on May 27,2022, Ruixing Coffee Food (Jiangsu) Co., Ltd. has been established in Kunshan with registered capital of USD 40 million. The legal representative is Xia Wei, wholly-owned by Ruixing Coffee Roasting Factory (Hong Kong) Co., Ltd.

According to public information, Ruixing's first baking factory is located in Pingnan, Fujian Province, with a total investment of 210 million yuan and an area of 45,000 ㎡. It was jointly established by Ruixing Coffee and Louis Dafu Company (LDC). The factory was officially put into operation on April 18,2021, and the annual roasting capacity of coffee beans can reach 15,000 tons.

The difference is that the new roasting plant in Kunshan is independently invested by Ruixing Coffee Company with a total investment of US $120 million.(about 820 million RMB), covering an area of 53,000 ㎡, integrating batch production, baking production, warehousing logistics and comprehensive research and development of raw beans. Italy BRAMBATI baking system, ICA coffee bean packaging machine and other core equipment will also be introduced. The annual baking production and processing of coffee beans can reach 30,000 tons.

It is understood that Ruixing Coffee (Jiangsu) baking base is planned to be completed and officially put into production in 2024. At that time, Ruixingfu Construction and Jiangsu two baking bases can form a self-processing baking supply chain with an annual production capacity of more than 45,000 tons, supplying 7846 stores nationwide with higher quality and fresher coffee.