Is it appropriate to open cafes in small towns and towns? What is the price of coffee shop products?

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The boss often told me: if you can't make a good cup of coffee, you will go back to your hometown. I didn't think so until recently I read more and more reports about the opening of cafes in the countryside. a cafe opened in villages and towns is particularly popular, with a maximum daily sales of 550 cups and a daily turnover of up to 10,000 yuan. I just realized that this is a big move.

Since the beginning of this year, more and more small-town cafes have been posted by social platforms, and their related topics have reached 90,000 + notes in Little Red Book. Watching many small-town coffee shop owners post the daily turnover of their own cafes one after another, ranging from 3,000 to 4,000 to tens of thousands more, many onlookers are fascinated by it. With the development pressure of the general environment, a large number of young people choose to graduate or resign and return to their hometown for development, so the "small town cafe" will become a new opportunity.

Coffee shops are common in first-and second-tier cities, but in some small towns, although milk tea shops are common, coffee shops are still very new, and they have not begun to appear until the last two or three years. If you are also tempted to go back to town to open a cafe, some questions must be carefully considered, need to be very careful, careful research, do not blindly follow the trend.

It is true that the rents of shops in small towns are cheaper and labor costs are lower, but the consumption level of people in small cities may not be as high as imagined, and the pricing of coffee should be carefully considered. In a small town, there is a small audience for coffee. Are the people who are willing to spend 20 or 30 on a cup of coffee enough for the daily operation and maintenance of your store? Is there really that much demand for coffee? And so on, all need to go through careful consideration.

Don't pay too much attention to the return on investment cycle in the early days of opening a store, which is the biggest drawback of opening a coffee shop in a small town: the return cycle is long, you need to have enough economy to support all the expenses of your life, and can support you to keep the store and the staff. If you take the lead in opening a store before anyone else knows it, it may be a victory, but now the trend of coffee in the small town has already blown out "half the mountain".

To open a coffee shop as a sideline, it will be more feasible to consider it when you have your own capital flow. You can't think from the beginning that the coffee shop can make tens of thousands of dollars a day like the coffee owners in a small town on the Internet. It has been very successful to be able to maintain the average cost in the early stage.

Most of what we see on the Internet are successful cases, we do not understand how many failed cases behind success have not been reported, do not see successful cases, other people's words and want to resign and go home. Data show that in recent years, the percentage of coffee shops forced to close due to the environment and the epidemic is as high as 83.3%. When it comes to this, you might say that the trend of the epidemic is taking a turn for the better.

But in fact, cafes were forced to close on the one hand because of the impact of the epidemic, and partly because people are now more inclined to convenient and quick instant coffee or canned coffee. And with the development of online economy, coffee retail products have been launched rapidly, and more and more people will prefer take-out coffee. Consumers still have a great demand for coffee, but they have changed the purchase channel from offline stores to online channels. The takeout service in small towns is not as mature as that in big cities. If you want to develop into a cafe with online access, the cost of investment will increase a lot.

Nowadays, many people have a dream of opening a shop, especially in the field they are interested in. I think I love coffee, which is an elegant way of life, so I want to open a cafe.

But compared to the dream, the reality may be much more cruel, so you need to think twice before opening a store. Of course, if you have enough money to invest in your dreams, it may not be a big deal. The next time my boss asked me to go back to the country, I immediately went back to pack.