56433 tons! Starbucks China for the first time disclosed the purchase and export of coffee beans in Yunnan

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Today, Starbucks China disclosed the purchase and export data of Yunnan coffee beans for the first time, showing a series of achievements made by Starbucks in deep ploughing and leading Yunnan coffee.

Ten years ago-December 12, 2012, Starbucks' first coffee grower support center in China and the Asia-Pacific region was officially inaugurated and put into operation in Pu'er, Yunnan Province. now, the Coffee grower support Center has been established for a full 10 years. According to data disclosed by Starbucks China, over the past decade, Starbucks has acquired a total of 56433 tons of coffee beans in Yunnan, including 99 tons of higher-quality "Zhenxuan coffee beans". A total of 43000 tons of Yunnan coffee beans were exported to Europe, the United States and Asian countries through Starbucks.

For Yunnan Coffee, Starbucks China is not only a buyer and support organization, but also has a promotion platform covering more than 6000 stores across the country. In the past ten years, the number of partners stationed in Starbucks Yunnan grower support Center has increased from 1 to 28, and more than 30, 000 farmers have received free professional training and technical support from Starbucks. The cumulative number of farms that have passed the "Fair Regulation Certification for Coffee and growers" has reached 2860, with a cumulative certification area of 340300 mu.

Earlier, John Culver, president of Starbucks China and Asia Pacific, said that "the completion of Starbucks China Coffee grower support Center is a major milestone in Starbucks' continued investment in the Chinese market and Starbucks Yunnan coffee project. Through close cooperation with the Yunnan provincial government and Pu'er municipal government, the relationship with Chinese coffee growers has been further deepened." While Starbucks is accelerating the expansion of retail stores to achieve its store goals, Yunnan has been playing an important strategic role in ensuring the long-term supply of Starbucks high-quality Arabica coffee beans.

As the most suitable area for growing coffee in China, Yunnan has a history of growing coffee for more than 130 years and has formed a complete industrial chain, accounting for more than 98% of the country's planting area, output and agricultural output value. According to statistics from the agricultural department of Yunnan Province in 2021, with the decrease in planting area and output, the output value of the whole coffee industry chain in Yunnan reached 31.672 billion yuan, an increase of 1.72% over the same period last year, a record high.

The quality and reputation of Yunnan coffee beans have undergone earth-shaking changes for a long time. In addition to Starbucks, Nestl é, KFC, Ruixing, Seesaw, M Stand launched a number of Yunnan coffee bean products this year, whether it is an international giant or a new force of local coffee, Yunnan coffee beans have almost become their must-have products.

In 2011, the opening day of the first Starbucks in Kunming was full of people, and at that time, it was fashionable to go to Starbucks for coffee. Today, Starbucks has opened nearly 50 stores in Kunming, launched a total of 10 boutique selected Yunnan coffee in the Chinese market, and trained many regular "Yunnan fans."

The arrival of Starbucks agronomists has brought Yunnan not only the knowledge of growing good coffee, the concept of growing coffee scientifically, but also the concept of "boutique coffee". It is understood that over the past 10 years, Starbucks agronomists in Yunnan have covered 68 townships in the province, with a total driving distance of about 480000 kilometers, which is equivalent to circling the earth once a year.

In addition to the huge investment in manpower, material and financial resources, Starbucks continues to make use of the influence of its own brand to actively endorse the quality of Yunnan coffee, actively support the building of Yunnan coffee brand, help Yunnan coffee go out of China and shine on the broader world stage ~ ‍

Photo Source: Internet

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