Starbucks co-signed League of Legends! Can you also draw 2023 New year's limited skin?!

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It's going against the sky! It is amazing that Starbucks has co-signed with League of Legends mobile games. As a senior League of Legends mobile game player, I always feel that Starbucks is saying to me: small sample, I can't take you down.

Recently, Starbucks revealed on its website that it will launch a mobile game star gift bag featuring League of Legends hero Salafani on January 10 and sell it in stores across the country. Go online on the tenth! There is also a chance to extract 2023 Spring Festival limited skin! This good-looking mobile game star gift bag can not be arranged, it is a must for the New year atmosphere to go out!

However, then again, the main use of this mobile phone bag is really not for carrying red envelopes during the Spring Festival. In a post on the social platform, I saw a netizen comment: this is "robbing" the money to 😭!

League of Legends, an online game developed by Riot Games and operated by Tencent Games in mainland China, launched its brand new LOGO on the occasion of its 10th anniversary and announced that there are more than 8 million players online at the same time every day.

After more than 10 years of development, it has already become a super masterpiece with hundreds of millions of players, billions of dollars in annual income and more than 100 million visitors to e-sports in a single season. From 10:00 on October 8, 2021, the national service of "League of Legends Mobile Games" will also be officially launched!

It is understood that this is not the first time that Starbucks has jointly launched peripheral products. As the giant of the chain coffee brand, which is the wind indicator of the industry, it has already opened a precedent of product co-naming as early as a few years ago. one after another try to cooperate with different brands and resources in different forms.

Almost every year, we can see Starbucks launch different joint series, covering a wide range of areas, such as mugs, thermos (bottles), stored value cards, T-shirts, pens and other daily necessities, as well as current mobile games, etc., although the price is not cheap, but every time can always attract the corresponding small partners to carry out "crazy" buying (for example, I am going to grab this time! ).

In the past two years, "joint name" seems to have become the regular basis of coffee marketing. In the past, joint name was aimed at a niche market, but now it is more like a popular one. With the deepening of various joint names, consumers' taste is becoming more and more mature. after the Internet smoothes out the information gap, people will face more and more homogenized product forms, or will put forward higher product expectations.

Now what we advocate is the joint strategy of rapid replacement, innovation and change. Starbucks has always maintained a clear joint strategy and a stable joint rhythm. Whether it is any form of cooperation, as long as it can achieve a complementary role, rather than the blind pursuit of social influence, perhaps this form of coffee co-naming can go in a different direction.

Photo Source: Internet