Huawei, exclusively invested in a coffee shop!

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In recent years, "coffee" has become a "hot cake" in the eyes of giants in various industries. All the big guys in the circle who do not do catering have invested in and set foot in projects related to coffee.

In May last year, Huawei Technology Co., Ltd. applied for registration of the trademark "one-standard coffee absorbs cosmic energy" (hereinafter used "one-standard coffee"), which is internationally classified as catering and accommodation. (at present, the trademark can no longer be queried)

The trademark was registered at a time when people from all sides speculated that Huawei was going to have a coffee shop. Although this is not the case in the follow-up, it can be seen that Huawei is trying to use the online celebrity attribute of coffee to have the effect of drainage.

I also hope that through the habit of drinking coffee in the West, we can express openness, communication and exchange, so as to achieve a strategic idea of Huawei: a bucket of paste binds Huawei's power, and a cup of coffee absorbs cosmic energy.

Although "Yibiao Coffee" has not opened a physical store, Huawei's "coffee strategy" has not stopped. It has been reported recently that Huawei has recently invested exclusively in a coffee shop!

On February 8, Jiangsu Bague Coffee Management Co., Ltd. recently received 10 million yuan in angel round financing, with Huawei's exclusive investment and Zhong Yueju e-commerce as financial consultant.

According to data, this is a 24-hour, unattended shared tea room, which provides customers with an independent third-party space, suitable for business negotiations, friends gathering, leisure and entertainment, as well as tea sets and coffee utensils. Customers can use indoor facilities by themselves after renting the shared space.

The funds invested by Huawei in this round will be mainly used for the research and development of key technologies, iterative product updates, industry application scenarios and market promotion, etc.

In 2017, Ren Zhengfei, CEO of Huawei, said in a speech at the representative office in Cameroon that the coffee shop is just a place for communication, no matter when and where it is, it is an opportunity and place for communication, not a narrow form of understanding.

Huawei managing partner has said: "the development trend of intelligent perception in the future is real-time, online and miniaturized." This sentence also seems to show that Huawei is very interested in small shared space projects and will become a trend in the future. Coffee and tea are more of an ancillary service.

No matter now or in the future, intelligence is something that many catering brands attach great importance to. When people continue to seek speed and convenience in the pace of life, there will be more and more demand for shared independent space.

In November 2021, Starbucks took the lead by opening a new multi-functional space in the lobby of one office building, extending the elements of shared office and further strengthening its integration with coffee culture.

The concept of "third space" has always been emphasized by Starbucks. Because they understand that guests come to the coffee shop not only for a caffeinated drink, but also for a respite in a busy life. And these new multi-functional spaces also better materialize the concept of "the third space".

A simple cup of coffee allows people to connect, and Huawei values perhaps the global media function of coffee. Coffee is not the focus of investors, the role of the word "coffee" is worthy of attention.

Photo Source: Internet