% Arabica opened the store in the apartment?! Vietnam's first% Arabica store opens in Ho Chi Minh City

It is not uncommon for coffee chains to open branches in metropolitan areas, but it is the first time to hear about dilapidated apartments in downtown areas. What is the origin of this old building?

The first branch of the Vietnamese coffee market, located on the fourth floor of the Coffee Apartments (The Cafe Apartment) in Ho Chi Minh City, will officially open at 2:00 on Sunday, according to the official account of% Arabica, a well-known coffee brand.

According to the first publicity photo can pay attention to some of the details of the branch, the interior also inherited the simple design style of% Arabica. The interior is mainly decorated in pure white, with wooden doors and windows and slightly Vietnamese embellishments. If you stand outside the apartment building, you can see% of the logo is very eye-catching, I believe that after the opening will usher in a large wave of tourists to sign in.

The apartment building, located at 42 Nguyen Hue pedestrian Street, Ho Chi Minh City, was built in the middle of the last century. It was initially used in the offices of Vietnamese government departments and the US military, and was renovated into private homes for government personnel in 1975. Until 2015, it was renovated again and gathered a large group of cafes of different styles, so the building was also named "The Cafe Apartment".

There is no unified planning and decoration for the whole building, and the staircase is full of mottled "historical vicissitudes", but each store gives full play to its creativity, making the interior and balcony a different kind of vision, so that each grid presents a unique landscape. When night falls, another scene is formed under the brightly decorated lights. In this way, an once dilapidated old building has become a "mecca" for literary and artistic youth.

Vietnam, as the second largest coffee producer in the world, coffee has long been integrated into the local coffee culture is very strong. From Ho Chi Minh City to Hanoi, cafes, large and small, can be found in every corner of the city, and you can see people holding newspapers and drinking coffee. This time% Arabica's entry into the Vietnamese coffee market also conforms to the purpose of its founder, Donghai Linkefan (Kenneth Shoji): "See the World Through Coffee" (to see the world through coffee)! As% Arabica continues to spread around the world, the standard matching in each store (the golden earth map) also conveys the brand concept to more and more coffee lovers.

Today,% ARABICA has 123 stores around the world, and the pace of store expansion has not stopped. Last year, the first stores were opened in Bangkok, Thailand, Bali, Indonesia and Taiwan. According to brand officials, in addition to Ho Chi Minh City in Vietnam, Canada's Toronto store is also in hot preparation. In the mainland market, the expansion rate of% ARABICA has also accelerated, and the latest information shows that its first store in Lhasa is under planning. % ARABICA officially also revealed its ambition to expand its stores and plans to enter South Korea, Singapore, the Philippines, Mexico, Egypt, Italy and other countries and regions. It is believed that this percentage symbol can also be seen in more cities in the future.