Is it possible to have Omakase in the coffee industry? How much is the coffee omakase per person?

Omakase as a "new favorite" of the food industry, the Omakase of Japanese food has already blossomed in cities all over the country, which has also attracted a lot of food and beverage peers to observe. All kinds of Omakase appeared, including coffee, of course.

Omakase means "please" or "leave it to you" in Japanese. Since there is no menu and there is no need to order, the chef decides the food and price of the day in the form of an "open-blind box" according to the seasonal ingredients. Because of the relatively rare choice of high-end ingredients, it is often regarded as synonymous with high-end Japanese cuisine.

Previously, the Japanese coffee shop Koffee Mameya in Qingcheng Baihe branch "Kakeru", is a full reservation, in the form of Omakase to launch the "coffee deluxe package." Guests will be arranged to serve one-on-one baristas, and the fancy coffee drinking pattern has attracted attention for a time.

Recently, in bilibili, Little Red Book and other platforms, we have seen cafes at home and abroad have played coffee in the form of Omakase. Search for "Coffee Omakase" in Little Red Book, and you can see that some stores in Macau, Hong Kong, Shantou, Foshan and other places have adopted this "blind box routine". Is it really appropriate to apply the daily coffee to this high-consumption framework that pursues "refinement"?

In recent years, with the improvement of people's consumption level, many consumers pay more attention to the quality of meals, coupled with the spread of online celebrities visiting stores and other media, so that all kinds of novel cuisine has its market. On the other hand, this kind of "chef does what to do" meal form jumps out of the traditional initiative to order food and transfers the decision to others. After making an appointment, you only need to enjoy the service provided by the other party.

The biggest selling point of Omakase is that every dish served by the chef is full of surprises, and if you want to shine before people's eyes, the ingredients you use should not be too common. Since it belongs to the form of high-end dining, the table fee is certainly not low, how many people are willing to spend hundreds of dollars to drink coffee?

As long as it is consumption, people will certainly discuss the question of "value for money". If you spend money, it is best to drink unexpected high-quality coffee, experience the barista's considerate service, or have a unique view of coffee. In today's daily coffee atmosphere in China, a cup of coffee worth more than ten yuan is readily available. If you really turn it into a high-end coffee, you need more additional services to be "worth the ticket price."

From a business point of view, playing coffee Omakase is undoubtedly an innovation, so that the public have more forms to contact the depth of boutique coffee, can simply enjoy the meaning of coffee, and through a high degree of service to make an interlinked complete experience. However, from the perspective of the long-term development of the coffee shop, the coffee Omakase is more like a "flash in the pan" gimmick. When the curiosity contestants clock in, the rest still need to be considered by the store for the subsequent daily turnaround rate.

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