How many factors should be considered in the location of coffee shop? Coffee shop opening process & matters needing attention in

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Usually the most time-consuming thing to open a coffee shop is the location and decoration of the shop. And these two kinds of preparation work are also the two major sources of coffee shop expenses, the longer the preparation time, the overall cost will continue to increase.

So before we decide to open a coffee shop, we must consider and clearly know three things: why we want to open the shop, the main customers the coffee shop faces, and the style of the shop. Only in this way can we purposefully find the storefront and choose the decoration materials.

How to choose the storefront has become the biggest difficulty for many people in the initial stage of opening a store! There are many partners who are anxious to open a shop, so they do not give proper consideration to the choice of the location and the storefront, which also makes the later operation into trouble.

The determination of store location and storefront determines whether the coffee shop is profitable and efficient in the future, so we need to observe and consider from three aspects.

/ site selection observation

1. Can you see the store clearly?

"look at the store from the customer's point of view to see if it can be seen clearly, and you have to be able to see where the store is at a glance."

Hong Kong really, when I take a closer look, I don't think this is a coffee shop. )

two。 There can be no shelter in front of the store.

"the most common shields in front of the shop are big trees, electric boxes, street lamps, and floor posts. These large objects that cannot be relocated will affect the sight of customers and reduce the attention of passers-by to the storefront. "

3. Choose the storefront with the same audience next door as far as possible, and record the types of passenger flow and sources in different periods.

"the location should be near / next to shops that also have similar types of customers. The pricing and type of products nearby must be the same as those of your own coffee shop in order to have the same customers to come in and spend.

At the same time, it is necessary to calculate when it is the peak period, when it is the off-peak period, and what are the consumer customer groups in these periods (for example, male-to-female ratio, occupation ratio). "

Error case sharing: there used to be a coffee shop in the catering area, but the vicinity of the store is full of inexpensive Chinese restaurants and fast food restaurants. When the price is 15-30 yuan, most of these guests will not drink a cup of coffee at the same price.

/ facade observation

1. Storefront width

"the area of the store does not need to be too large, but the width of the store must be enough. The wider the store, the easier it is for customers to notice the storefront, and the higher the exposure of the store, the more people will naturally come in to spend. "

two。 Daylighting

"whether the daylighting is good or not determines the luminosity of the storefront and the desire of customers to enter the store. Nowadays, many coffee shops like to use the sunken design at the front of the door. in this case, if the lighting of the storefront is insufficient and the light in the store is dim, most customers are unwilling to come into the store to spend money. "

/ in-store observation

1. Drainage point

"the water flows from high to down, so you need to pay attention to the slope of the discharge and the width of the drain. The most important thing to do a restaurant is to have a good drainage point, otherwise it is easy to block and pour back after being used for a long time. If there is no reasonable drainage point, you can no longer consider this storefront. "

two。 Intake pipe

"the intake pipe is very heavy! Some of the predecessor of the store is not catering / its own design does not take into account catering, nor does it set up a toilet, there is no intake pipe installed.

In this case, be sure to pay attention and ask whether the store can apply for the relevant certificate of restaurant operation, and ask if the intake pipe can be installed & if the water pipe is installed, where to introduce clean water.

3. Smoke exhaust ventilation

"although some coffee shops do not involve the problem of smoke exhaust, there are still foods that need to be heated in the oven, such as bread. Although the heating process of these foods does not produce much smoke, if there is no good exhaust ventilation system, the smell produced by the heating process stays in the store for a long time, which will make the guests feel uncomfortable. Therefore, in addition to the door, there needs to be a large enough window. "

Photo Source: Internet