Starbucks launches olive oil coffee Oleato! Virgin olive oil is suitable for direct drinking and contributes to cardiovascular health.

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Recently, product differentiation has become the focus of discussion in the beverage industry. Nowadays, although creative coffee emerges one after another, it can't stand up to scrutiny. Many products change their tastes on the same template, so after a round of enthusiasm, curious consumers will soon lose interest.

Product differentiation means to produce something different from others. For example, a store has made something that other stores can't even think of. For example, Starbucks announced today that it will add Partanna extra virgin olive oil to its coffee!

According to Starbucks' website, the "Oleato" (meaning oil) olive oil coffee series will be launched in 24 stores in Italy from February 22. These include Oleato latte, Oleato Ice shock concentrate, Oleato Cold extract, Milan Bakery will also launch Oleato deconstruction Coffee and Oleato Coffee Martini.

Howard said in an interview with the media that he saw Sicilians drinking olive oil every day during a trip to Italy last summer.

That's why the new product launch was held in Italy rather than the United States.

With this bold innovation, Howard said the decision made him look back on his 40 years at Starbucks. In 1983, Howard, then the marketing director of Starbucks, brought espresso back to the United States after his first trip to Italy.

But it was opposed by Starbucks CEO. So Howard created his own coffee chain, Il Giornale, and eventually acquired Starbucks, merging the two chains and turning the company into what it is today.

This time, the way olive oil is added to coffee has never been thought of, and it is also the reform of Starbucks again 40 years later. Howard also said the launch of the new product could upend the entire coffee industry. He also has an optimistic vision for this innovation and continues to be optimistic about the future sales of olive oil coffee.

Brewer, chief marketing officer of Starbucks, said that many people think it is a luxury to add Partanna olive oil to coffee this time, but there are still a lot of customers who will want to customize and change the texture of the coffee.

At present, Starbucks' best-selling products are cold coffee, especially cold extract coffee series and ice shock espresso series, which are Starbucks' largest selling category and the fastest-growing market segment. That's why cold extract and ice shock concentrate with olive oil were first introduced.

Brewer also said that Oleato drinks can also attract health-conscious consumers. Studies have shown that eating olive oil can reduce inflammation and help heart health, while more and more virgin olive oil companies sell their own products exclusively for drinking rather than cooking.

Photo Source: Internet