Fellow-villager Chicken spilled coffee and apologized to Starbucks! "I suspect you did it on purpose."

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"Starbucks, I'm sorry! I wanted to order a cup of coffee to comfort myself, but accidentally. " A sincere and poignant letter of apology, as well as a picture of coffee spilled all over the floor, went viral.

Why is a post apologizing to Starbucks so popular? Because the person who posted the article is a fellow-villager chicken, a chain chicken soup brand that is popular in more than half of China. Although the picture is terrible, the playmates really laugh and hold back tears while watching happily. Many netizens said: "I suspect you did it on purpose, but I have no proof." Many official accounts have come to join the fun. Hongxing Erke, Meiling, Guangzhou Zhengjia Square and so on all ate melons and had a good time.

For this reason, Starbucks officials also rushed to the comment area, not only without blame, but also worried that the fellow-townsman's chicken would be scalded by hot coffee.

This makes netizens who like to take CP start to be a month old for fellow villagers Chicken and Starbucks, saying that you two should be co-signed as soon as possible. Launch chicken soup cold extract, chicken soup American style, chicken soup latte will be popular all over the world! After all, no coffee shop has ever tried Xiankou coffee products!

Perhaps the fellow-villager chicken did not expect that his apology could be so popular! Maybe it was an accident to spill the coffee this time, but since it was hot, give yourself another promotion. The official went to the Starbucks store the next day with a handwritten apology letter in primary school chicken font and a free chicken soup voucher to make another sincere apology for the cleaning trouble caused by his mistake.

This makes netizens who kowtow to CP to come up with more outrageous joint products: chicken in the star, boutique Jichong, chicken Chu with beans, and so on.

I have to say, this wave of anti-tricks from fellow villagers is really unexpected. It has not only gained more netizens' understanding of the brand, but also established an image to the public that they can correct their mistakes, and that they will only generously admit their mistakes and sincerely apologize if they do something wrong.

Looking at the official account of the fellow-villager chicken, we can see that the fellow-villager chicken is famous for "exposing its own ugliness" in terms of its own quality supervision. As a chain catering brand, it is impossible to achieve 100% without any hygiene problems in quality control management. And the generous recognition of the brand and timely correction, not only did not persuade consumers, on the contrary, because of their sincerity, won more consumer trust.

The magnanimity of Starbucks' official response also won him praise. Many friends said that if they accidentally spilled drinks in other places, but also soiled the windows, glass, floor and tables, they might have to clean and wash themselves before they could leave.

In any case, with this apology, both brands have shown the atmosphere they should have in doing business.

If this time it is not Starbucks, but lucky, it may not be necessary for netizens to say that the next lucky new product is really related to chicken soup. After all, both brands understand the ideas of young people. After all, both "anti-traditional marketing" and "local marketing" are good hands to play tricks.

Photo Source: little Red Book