Luckin Coffee's new product Biluozhi spring latte invited Lu Xianren as a recommendation officer to be scolded?! The reason is that...

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Recently, Lucky's new product has been badly scolded. The reason is actually the recommendation officer (spokesman) of Ruixing's new product. In this regard, the code clerk looked around in Ruixing's comment area on several articles about the new product, and this time the spokesman caused controversy among netizens on two points: why should male models be invited in Section 38? The model is not very well-known. Why should he spend a lot of money to endorse him?

These two controversial points have given rise to another question that has caused other netizens to quarrel: the price of new products is getting higher and higher, and if you have the money to hire unknown models, why not use the money to send out more coupons? Let's go back to Lucky's new product. The launch time of Lucky's new product "Green snail Zhichun Latte" is March 6, and the theme is the spring season when everything is in full bloom. In addition to launching floral products like a number of coffee brands, Ruixing also launched a series of tea coffee this year and invited male model Lu Xianren as a spokesperson.

Lu Xianren may not have a deep influence on him, but he initially transformed all kinds of high-level clothes through a variety of readily available materials, and regarded Dashan as a video of the catwalk, which I believe most people have seen.

Because of his persistence, love and inborn sense of fashion, he soon got the attention of the global fashion circle and invited him to the Paris Fashion week. The story is very inspiring. This time Ruixing invited Lu Xianren as the spokesman of the new product, because Lu Xianren perfectly combines nature and fashion when walking the catwalk in Dashan, which is very consistent with the tonality of this new tea coffee. So Lu Xianren was invited to go back to nature to take endorsement photos.

But coincidentally, the new product was 38 International Working Women's Day two days later, so most netizens thought that the new product was launched for 38 International Working Women's Day, and they were very dissatisfied with Rui Lucky's invitation of male models, so they "blew up" one after another. Although Ruixing invited Lu Xianren as a spokesman in this matter, the original intention is only in line with nature and fashion. But because the netizens' controversy was too great, on March 8, Rui Lucky invited Gao Ye, who plays the sister-in-law of the TV series "the Wind", to do an one-day endorsement. I also made a bouquet of flowers with the paper bags of the spring season. I wish you all a happy holiday.

However, netizens are still very dissatisfied with this, saying one after another: is it not good to send 3.8 yuan / 3.8 coupons directly to the whole audience? And still very dissatisfied with the endorsement of male models.

In the past, after Lucky went on the new, the degree of product discussion was very strong, but in this new product discussion, few netizens commented on the drink, and more still thought that the poster did not respect women, the price of the drink was too high, and so on. Many friends who drank the new products said that they had been sober all day after drinking in the morning and evening, and advised Ruixing not to push drinks with such a high caffeine content next time.

Lucky is really hard. Photo Source: Internet