Coffee people in the lucky wool at the same time, Luckin Coffee is also killing ripe?

On the one hand, coffee brands attract users with low prices, and the price of more than 20 yuan for a cup of coffee has been rolled up to more than 10 yuan, or even 9.9 yuan, on the other hand, it also shows wool for everyone to buy. On sharing platforms such as Douyin and Little Red Book, you can easily find strategies for coffee wool, such as "0.1RMB for lucky", "5RMB for manner" and "even Starbucks can earn 9.9RMB". And as long as you have searched the platform once, big data will keep pushing all kinds of wool strategies for you.

In Douyin, wool shows up more directly. For example, direct login to Luckin Coffee's Mini Program to place an order costs 18 yuan for all kinds of lattes and 14.50 yuan for all kinds of lattes to buy Ruixing e-coupons in Douyin merchants.

As the goalkeeper of coffee price, the price of lucky coffee is low enough, but it can be cheaper to grab coupons on Douyin.

It is also well explained from the data that "there is no bad coffee, only coffee at the wrong price." "A few dollars for coffee and a bike." Lucky coffee's 6.50 yuan ice latte coupons sell 170000 yuan, 8.88 yuan coconut lattes sell 133000 yuan, and 6.9 yuan Zhizhi cheese lattes sell 126000 yuan. When econnoisseur worked hard to buy the wool of the coffee brand, the coffee brand was also trying to "balance". According to the Gale News of Huashang Daily, the reporter placed nearly 100 orders for Luckin Coffee with different mobile phones, involving more than 100 cups of coffee. He found that the higher the frequency of buying Luckin Coffee, the more expensive the price, and the unit price of regular customers was also higher than that of occasional customers. The reporter said that on February 14, he used the same mobile phone to place an order for two cups of coffee on Ruixing Mini Program, and the settlement showed that the price after the discount was 33.80 yuan. Then the reporter ordered the same coffee without payment, and the result showed that the price after the discount was 35.2 yuan. Then the reporter went back to pay for the first order, and then there was another order of the same coffee, but the price became 30.65 yuan. All these price changes are based on the "better discount scheme that the system has recommended for you", but you cannot see the details of the offer.

In the following month, the reporter placed orders with different mobile phones, including mobile phone A placing orders every day, mobile phone B placing orders only three times, and mobile phone C never placing orders. On March 10, the reporter chose the same coffee among three mobile phones and found that the price of mobile phone A was 20 yuan, the price of mobile phone B was 18 yuan, and the price of mobile phone C was 12 yuan. Some netizens said on social platforms that they often place orders on Ruixing Mini Program and haven't seen 9.9yuan coupons in more than half a year. On the contrary, my colleague occasionally ordered a drink, and you can see 9.9 special drinks on the home page. If you stay in the ordering interface for a while, Lucky will also send you a coupon to get the link through the message. The coffee shop entered Ruixing Mini Program around 16:20 to study the price changes, and the result was a 45% discount coupon sent by text message at 16:29.

After that, the reporter also visited some of Luckin Coffee's stores, and the relevant staff replied that "at first the price was cheap because there were coupons, but later they were not expensive, but there were no coupons."