Recommended by Xizang Cafe! % Arabica% Coffee opened in the Potala Palace!
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Yesterday, coffee brand% Arabica official account announced that Xizang's first, the world's highest altitude% Arabica store officially opened!
According to the first promotional photos, it can be noted that the store is across the road from the 1300-year-old Potala Palace, and the pure white, clean, geometric three-dimensional design inherits the simple style of% Arabica and echoes the snow-covered hillside.
The ceiling of the store is inspired by snowflakes, which makes people most intuitively feel the grandeur of the snowy mountains, with irregular structural combinations, and can bring people a sense of lightness and air. It perfectly combines the grandeur of the Potala Palace with the relaxed atmosphere of the coffee shop.
Many netizens were surprised that% Arabica opened its store in the Potala Palace. One is the collision of culture and eating habits, and the other is the interesting location of% Arabica.
For% Arabica chose to open in Lhasa, some netizens think that the tourism industry in Lhasa has done very well in recent years, but the coffee market is still in a blank state, there is a big gimmick here. In addition, the cost of opening a store will be lower than that in big cities.
Will it be cheaper to open a coffee shop in Lhasa?
In fact, the cost of opening a shop in Lhasa is not low, mainly because transportation is not easy, and the cost will increase. Depending on the location, the rent of the shop is not cheap. Compared with the same number of people, the cost of opening a coffee shop in the main area of Lhasa may be higher than that of a prosperous part of a first-tier city.
How is the coffee market in Lhasa?
According to observation and understanding, the coffee market in Lhasa is not blank at present. According to a survey in 2020, there were more than 100 coffee shops in Lhasa at that time, of which 10 were boutique cafes.
People will feel that the coffee market in Lhasa is blank, probably because they think that local people need very little coffee. But in this Internet information age, coffee culture has long been deeply rooted in the hearts of the people through the Internet. Even if it is not the consumption of rigid demand and the social needs that young people yearn for, more and more coffee shops are inevitable.
In the past two or three years, the Lhasa area has also become the focus of many young people to start a business. many local young people have developed the habit of drinking coffee while they are out of college, so they have returned to Lhasa to start a business after graduation. while other young people who have also lived in big cities, young people who return to their hometown / come here are naturally the main customer groups.
At present, there are more and more coffee shops opened by locals in Lhasa and famous scenic spots, as well as local coffee brands that have done a good job in Lhasa.
With the entry of international coffee brands, its popularity can bring a sense of trust to consumers, and it can also attract more people to sign in through the contrast of the cultural atmosphere, and the brand can also tell more stories with the help of the surrounding environment. with more humanistic stories to further narrow the gap between brands and consumers.
For the continuous entry of international chain coffee brands, it has little impact on the business of the local coffee shop. Because the independent coffee shop can better combine Xizang's local culture together, it can make every guest taste Xizang's culture and characteristics in the process of tasting coffee. What most people need to consume coffee is a sense of atmosphere.
At the same time, the addition of these coffee chains can also further attract more young people to pay attention to coffee, so that local consumers have a better understanding of coffee.
Photo Source: Internet
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