Starbucks China launched a new function "pick up along the street"! It's more convenient than speed!

It is believed that many friends who drive to work / take their children to school will struggle with the question of "do you want to get out of the car and buy a cup of coffee" every time they pass by the coffee shop?

Because if you park directly on the side of the road, it is easy to be invited by the traffic police to eat "kai fa dan", but you have to pay a parking fee for a short parking in the designated area, but you don't think it's worth it. For cases where it is inconvenient to get out of the car to buy food, many fast food brands launched the "Drive-Thru" service decades ago. Consumers can drive directly to order at the first window of the entrance, then pay at the second window, and then pick up things at the third window and drive away. The whole process usually takes only three minutes.

This kind of service effectively reduces the time from placing an order to picking up food, and is more able to experience the word "fast" in fast food. There is no need to park and get off specially, which can also alleviate the congestion caused by no place parking and random parking during the rush hour. Therefore, on the occasion of the launch of Delais, it was immediately loved by public consumers.

However, the speed drive is not widely used in China, and it is rare to see drive-through restaurants in Asia, because such restaurants cover a large area, such as some prosperous areas in China, Japan and South Korea. the place can be said to be an inch of land. At the same time, because of frequent congestion during office hours, more people use public transport than self-driving, so it is not easy to open a drive-through store. But in spite of this, there are still a large number of people who commute by car or are inconvenient to get out of the car to buy or pick up food. In order to make this group of consumers have a more convenient food pick-up service, Starbucks recently partnered with Amap to launch a "Drive-through" service.

Using "pick up along the street" users can set Starbucks that supports the service as a way point in their travel planning, and choose to place an order in advance. Then Starbucks baristas will prepare drinks in advance according to the user's arrival time, and then wait at the designated roadside with the drinks ordered by the user, and then pick up the meal after the user arrives.

Compared with "speed-up", the "pick-up from the street" function further saves time for parking, queuing and waiting for meals, but requires extra service fees. At present, the project is only used in 150 stores in Beijing and Shanghai. But for such a function, netizens who drive a car say that the function is too magical. Sometimes in order to stop for a cup of coffee, I have to turn the corner to find a place where I can park, and I often can't find a place to park and wait for me. Some netizens said that for customers with babies / pets, this is undoubtedly an immortal operation. It's not difficult to find a place to park briefly, and then go back quickly. The hardest part is that you stop the car to take the baby, and then you have to take the baby back to the car. No matter whether they are children or pets, they can get off the bus for a long time and get a ticket for this!

In recent years, Starbucks China has been launching services that make it more convenient for users to order and pick up meals. Since August 2018, the comprehensive strategic cooperation between Starbucks and Alibaba has become a great turning point in Starbucks' digital business in China. After the cooperation was reached, the two sides successively launched Starbucks takeout brand Star delivery, self-service "Kaikui". With the box horse for the first time to try to open a kitchen store "take-out star kitchen". By now, in cooperation with Gaud to launch "pick up along the street", Starbucks may be able to better experience more brand service experience in this fast-paced era.

But Starbucks' buddies are a little restless about this project. Many Starbucks partners said that the stores are now understaffed. If Starbucks launches such a service across the country, and people have to go out to wait for users to arrive during peak hours, this may affect the consumer experience of store guests. Photo Source: Internet

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