As the economic boom of the stalls has receded, does it still make money to run a mobile coffee car?

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Since 2020, the stall economy has spread all over the country. The painting style of the coffee shop on the social platform has also changed from a beautifully decorated physical store to a mobile coffee stall full of fireworks and mobile coffee cars.

High-end points and coffee carts provide camping tables and chairs, combining the most popular stall economy and camping economy at that time, so that people who are busy but unable to travel can provide a short outdoor experience.

More and more people on social platforms share their successful experiences of starting a coffee cart, as well as tutorials on how to retrofit a coffee car, as well as a list of equipment and materials needed to operate a coffee car.

For this reason, for a long time, coffee cars have become the targets of many partners' start-up / sideline businesses, some of which have been modified in their original cars, while others have specially adapted their cars, with investments ranging from tens of thousands to more than a hundred thousand.

Three years later, the once popular search word "Mobile Coffee car" has become a guide to avoid the pit. Some of the latest success sharing also stays in the summer of 2021. Last summer, the code clerk also specially visited a number of mobile bazaars with reasonable planning, and there were almost no coffee cars, more selling snacks and lemon tea. there are also business projects that do not require too much machinery, such as rice cooking and wine mixing.

Why did the coffee truck disappear so quickly? Compared with the mobile stalls with other themes, the investment of coffee cars is too high, and the materials are not easy to be preserved. And the time of many coffee cars is concentrated in the evening, but there are still few consumers who drink coffee in the evening. Although the investment in coffee cars seems to be less than that in brick-and-mortar stores, it only appears to be less on the surface. If you want to buy a car and then transform it, it will be even more expensive than opening a small community store.

Even if we have a car, we have to take into account the price of the car itself, the cost of electricity / oil, the cost of people, as well as coffee machines, bean grinders, generators, mini refrigerators and other equipment, appliances, materials, decoration. Together, it's not cheap at all! As consumers will choose coffee car products, one is because of the outdoor feeling and the sense of fireworks in the city, and because the products of mobile stalls will be relatively cheap. So even if you spend a lot of money, it is very difficult to get back to the capital quickly through the product. It's great to be able to keep breaking even every day.

We can not rule out that there are really small partners who make money by running coffee cars, but these are the few, or the first ones to operate coffee cars. In the later period, with the rapid increase in the number of coffee cars, many friends who entered the game early also said that it is difficult to do business now. Running a coffee car is not as ideal as everyone thinks. 1. Can not apply for a business license some coffee cars will have a business license, because the stall owner has a physical coffee shop. In fact, most coffee cars cannot get a business license. two。 No matter where the car is, there will always be someone to stop it. There will be traffic police in roadside parking, chengguan in the drawing area, and property in the community / parking lot. Without a fixed position, there is naturally little repurchase / stable source of customers. If you choose to be located in a legal mobile market area, you will need to pay additional site fees and 100% need to have a business license.

3. Look at the sky to eat cloudy, rainy, wet, winter. These make people feel uncomfortable / too cold weather, mobile stalls are doomed to no business, so coffee cars can only operate well in spring and summer, summer and autumn, just a few months, and the weather is clear. 4. Making utensils cannot be cleaned in time most coffee products need to be cleaned in time after they are made. In particular, the milk tank can not get timely and clean cleaning, the residue is easy to deteriorate, and pollute the subsequent production of products.

5. The generator is too noisy and the smell of gasoline pervades the experience of the coffee cart. Due to the large electric equipment such as coffee machine and bean grinder, most coffee cars are equipped with generators. However, the operation of the generator needs to burn gasoline and generate noise during operation, which not only reduces the consumer experience, but also receives complaints from surrounding residents for a long time. Is it still suitable to run a coffee car in 2023? Now that the economy is gradually recovering, the stall economy is no longer the mainstream. After years of quiet, consumers' demand for places will be greater than that of mobile stalls. At the same time, the prices of coffee shops are much cheaper today, with regular products such as American style and lattes priced at an average of 15-25 yuan in most coffee shops.

As far as consumers are concerned, under similar pricing, more and more people will choose places that are fixed and can protect themselves from the wind and rain. The product hygiene of physical stores will also make consumers feel at ease.

Photo Source: Internet