Luckin Coffee paper bag DIY transformed into a craze! Network: this is Ruixing 0 yuan around!

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When the bag was played out by netizens, even the officials could not help saying: teach me!

As the netizens who like to collect all kinds of paper bags DIY grow up, their DIY ability not only enters the realm of "cracking", but also provides a very good idea for the marketing of various brands. As a "full-time expert" in the coffee industry, Lucky naturally did not miss such an opportunity! Careful friends can notice that at first the paper bag provided by Luckin Coffee is the conventional version of the paper bag. At the beginning, some of the theme co-names were just working on the cup cover. But at that time, netizens were not idle and began to draw and write on the bags. There are all kinds of graffiti, but also for calligraphy practice. Ordinary paper bags immediately turned into a "collection" of personal art, and began to walk across the social platform. Ruixing also found that netizens' DIY ability is very strong, and can cause other netizens to follow suit. So after each joint name, season limit, Ruixing is very careful in the design of paper bags, the purpose is to enable netizens to give paper (pin) bags (pai) can have a second chuan (bo).

Of course, netizens also live up to expectations! Some have to cut the bag open the book, some cut out the pattern of the bag and paste it on the mobile phone shell, while others trim the original paper bag according to the pattern and transform it into a tissue box. But! This is only an elementary version! Later, netizens have advanced to the production of wallets and bookshelves.

That's not enough! There are all kinds of schoolbags and handbags made of paper bags, folded into a Ferris wheel! A moving merry-go-round! I'll give you the whole one too!

Some netizens even use paper bags to make a mini version of Ruixing store! Rui Xing said immediately after seeing it: shocking Rayman! In addition to mini stores, there are cakes, bouquets, and even plant pots to pick. Can you also fold it out with a paper bag?!

Lucky officials are also very supportive, publishing the works of netizens on their official accounts irregularly and quantitatively almost every week. After getting official recognition and public praise, netizens are more keen to participate in the transformation of paper bags, one after another to get to the same lucky 0 yuan perimeter!

Ruixing coffee bag transformation has attracted the attention and participation of more than 200w + netizens. The second creation of consumers not only greatly improves the recycling of materials, but also makes young consumers have a sense of participation, but also enables the brand to achieve the effect of five times of communication "inadvertently". Which five times? ) Brand promotion-consumers buy spontaneously-collect and share "homework"-other consumers will also "copy homework"-attract more consumers who did not pay much attention to the brand, and then there is a new round of circular communication.

And Ruixing will also officially certify the DIY works shared by netizens, which is really to grasp the things that the new generation of consumers want in all directions! Photo source: netizens who have super hands-on ability and can blow up in DIY.