Grab a customer from the front? Lucky is crazy to open a store next to Starbucks!

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Recently, many netizens have found that more and more lucky stores are opening next to Starbucks.

Some are separated from Starbucks, some are on the opposite side, some are on the upper and lower floors. For this reason, netizens have said that Rui is lucky to have no idea. I don't believe it!

Compared with the previous location of Lucky store is only around Starbucks, now Lucky is next to Starbucks, on the one hand, it takes a fancy to the vision of Starbucks store location / the flow of people to the location area; one is the popularity of affordable coffee in recent years, which has established a price range for mass consumers for cost-effective coffee, so they feel unworthy of Starbucks' pricing, so they will pay more attention to Lucky. One is that more and more consumers support domestic products, and Lucky, as a local brand, next to Starbucks, a foreign brand, has attracted special attention.

During the more than 20 years since Starbucks entered China, the position of the brand in the coffee industry is undeniable. For the business circle, as long as Starbucks is there, the flow of people will not be small. And lucky choose to open to one side, more is to make their own brand become more prominent, but also more able to attract passers-by to the attention of the brand. After all, from the consumer's point of view, seeing Ruixing driving next to Starbucks, years of competition between the two brands, the highly saturated brand logo, and the most direct comparison of brand prices will make more people curious and interested in the coffee shop that comes from behind, thus gaining more potential users in the business circle. In addition, for a new generation of consumers, Ruixing has changed the "superior" nature of coffee, so that people can drink a cup of coffee more easily, and they don't have to worry about being "despised" when drinking sweet coffee and making coffee.

On the one hand, focus on business, leisure, pay more attention to the provision of the environment, so the pricing will be higher; on the other hand, focus on fast consumption, leisure, pay more attention to the needs of consumers, so pricing will be more close to the people, while taste choices will be more abundant. The direct contrast between the two will further stimulate consumers to choose brands with more tastes and lower prices. Does Lucky really have an impact on Starbucks when driving next to each other? As can be seen from Starbucks' latest results, net income growth in the Chinese market has increased, but the overall growth rate has been slow, perhaps due to the lack of a new generation of consumers paying attention to the brand and the gradual loss of existing customers.

Although not all of these customers go to Ruixing, judging from other domestic coffee brands that have sprung up and grown in the past 3-4 years, many brands, whether they are products, pricing or customer groups, are marked Ruixing. For Starbucks, this can not be ignored. Some Chinese food industry analysts once believed that the emergence of Lucky not only solved the two pain points of high experience cost and lack of portability in the coffee industry, but also changed the passive situation of entry-level consumers in the coffee market. We don't know whether Ruixing can really "rob poor" Starbucks customers. Consumers go to coffee shops for many purposes, and consumers in different times have different needs for coffee shops. Each brand will have its own unique and attractive place, and it may also be needed by consumers. Photo Source: Internet