Starbucks is changing ice types! Reason: It tastes better.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

Recently, a Starbucks barista posted that the company is testing the use of new types of ice to make drinks in three stores in the United States.

Some netizens speculated whether this operation would make ice cubes take up less space and put in more drinks. Previously, consumers in more and more countries have complained that there are too many ice cubes in Starbucks cold drinks! After getting the drink, it was gone without a few mouthfuls, and half a cup of ice was left in the cup, which was very uneconomical.

And Starbucks for more and more consumers to choose anhydrous / de-icing option, stores need to add more ingredients for drinks, so there is the problem of more material spending, it is an amazing operation: more money!

In mid-April this year, netizens in the United States said on domestic social platforms that from May 9, no stores would offer anhydrous / deiced drinks with Refresher special drinks for an extra charge. With regard to Starbucks' measure, many netizens said that it was too outrageous, saying that it was so expensive and so stingy, that it was too inferior, and some netizens asked if I could get a refund for my ice.

Starbucks denied this claim about the change of ice type. It also said that switching to the ice shape does not mean that customers will get less ice because baristas use the same ice spoon. So why the sudden idea of switching to small ice cubes? "because it tastes better!" . Starbucks shows that more and more consumers like to drink ice drinks, accounting for more than 75% of beverage sales.

At the same time, we also noticed that these guests who drank ice drinks had the habit of eating ice, and the ice in the original shape was too big to eat, so it was replaced with ice cubes with a more "crisp" taste and smaller particles. For Starbucks such a decision, the United States netizens' comments are also polarized (for Chinese translation). Netizens who like to eat ice have said: "A right!" This kind of ice tastes really good! " "there is this kind of ice coming out! I can do more! Ice! Eat! one! Oh, my God! "

Some netizens said: although this kind of ice tastes good, it melts too fast. I was out in the summer for a while, and the drink was probably tasteless. Some netizens said that such ice cubes do not seem to be suitable for the production of Frappuccino, and are worried that the taste of Frappuccino will be changed.

Starbucks hasn't responded much to netizens' concerns yet. However, the company will choose this kind of ice cube, on the one hand, it will taste better, on the other hand, the new ice maker uses less water and is more environmentally friendly, so it will be extended to all stores in the next few years. Photo Source: Internet

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473