The trend of new Chinese coffee leads to liquor and coffee! Young people also drank Maotai Wuliangye.

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It can be said that human beings have made great efforts in the pursuit of nerve stimulation and the excitement of victory. And alcohol + coffee, can be said to be within the legal scope, so that the mind and body experience such an extreme.

In the 1940s, foreign bars began to add hot coffee to spirits, giving priority to spirits, followed by coffee, so that the taste and level of spirits are more rich. Subsequently, the combination of wine cafes became more and more popular in cafes.

Contrary to the bar practice, baristas focus on more flavor and hierarchical performance of coffee. With the influence of boutique coffee culture, people not only pay more and more attention to the collocation of spirits and coffee, but also pursue the uniqueness of coffee and spirits, hoping that their respective characteristics can emerge in different stages after the integration of the two. and reflects the flavor performance of the first, middle and latter three different stages.

There are not many shops selling wine cafes in China, but as the younger generation of consumers pursue tipsy more and more strongly. Since consumers began to go to convenience stores during the day and began to make a variety of alcoholic drinks / coffee, wine coffee has also become one of the mainstream specialty products in domestic coffee shops.

The reason why tipsy is becoming more and more sought after by young people is to find ways to relax themselves. A mild effect of alcohol can relieve anxiety to a certain extent, so the demand for wine coffee is more in the morning. As a result, not only independent coffee shops, but also coffee chains have begun to launch coffee products containing alcohol so that consumers can drink them at any time. With the intervention of alcohol, with the trend of "new Chinese style", it has gradually changed from foreign spirits to Chinese local spirits. Maotai and Wuliangye have become the classic representatives of new Chinese-style wine cafes.

Compared with whisky and brandy, the aroma of the two spirits is relatively soft. When combined with coffee, there is a slight drunkenness caused by alcohol, and a small amount of alcohol does not need to worry about the taste of the coffee. At the same time, the two spirits can bring a hint of sweetness and fermented aroma to the coffee. Spirit + coffee has been a concern of coffee brands since it was launched two years ago. From the beginning of the independent coffee shop push Maotai Dirty, to the well-known coffee brands launched Wuliangye special coffee, no matter when, this combination can attract the attention of public consumers.

In addition to the novelty of the combination and the sense of curiosity, what's more, it gives everyone a chance to taste the precious liquor. As netizens said before: "I can't afford thousands of Maotai, but I can drink dozens of Maotai Dirty!" From the present point of view, the category of "coffee + xx" is still constantly refreshed, and the extension of this product will become a new trend, implying that there will be endless ways of product innovation in the future.

But this is not to say that tradition is not good. It should be noted that there is no conflict between tradition and innovation. The so-called innovation is also based on tradition, and innovation is improved and perfected on the basis of tradition so as to create greater benefits. Whether the category "Coffee + xx" attracts consumers with the taste buds of the product, or because novel ideas promote the development of the market, or become a popular combination trend, "Coffee + xx" will eventually return to the consumer group. "delicious, withstand scrutiny" is the essential meaning of this combination. Photo Source: Internet

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