9.9 becomes the norm, Rui is lucky to beat the workers: when will this farce end?

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"Lucky is 9.9. It's not free." it took two and a half hours to buy a cup of Ruixin. "it can't be done, it can't be done at all!" "when will Lucky end this 9.9 farce?"

On the Internet, in addition to "econnoisseur" complaining about the long line when ordering an order, a group of "swearing" Rui Xing beating workers are also complaining crazily and diss this small profit and quick turnover discount activity.

At the beginning of this month, Ruixing opened its 10000 store in Xiamen, announcing that the brand has officially entered the era of Wandian, and opened a weekly celebration of RMB 9.9. As soon as the discount news was issued, it immediately caused the vast number of coffee parties to tell each other, hoarding coupons to issue orders.

As a result, no matter how enthusiastic everyone's enthusiasm for placing orders is, how busy Rui's workers are. The bar is lined with coffee waiting to be picked up, the machine constantly prompts for new orders, the materials are filled up for a while, and the empty milk boxes are piled up into mountains. It seems that Lucky is really tired of beating the workers in the bar.

The crowd who "grabbed" the coffee in Ruixing

This is a netizen surrounded by Rui Xing's bag.

Beat the worker: it's really not moving.

Many netizens who worked in Ruixing wrote that they just wanted to take a part-time job, but they ran into the 9.9 store celebration, and the whole one was so busy that they went crazy. "there is a kind of tired heart that wants to fly all over the world."this crappy class can't go on at all!" I can't hold it any longer. I've lost two jin in four days. Even onlookers felt the "hostility" of Lucky employees and could not help but want to apply for chicken legs for these hard-working workers.

Just two days ago, Lucky Guan Xuan exceeded 100 million yuan in the turnover of a single studio during Douyin's "Heart Big Brand Day" event. The total number of orders exceeded 6.05 million, the number of new fans increased by 300000, the total number of live broadcast viewers exceeded 12.14 million, and the exposure quantity & order quantity of new guests ranked TOP1 on the weekly list of national coffee and tea drinks group buying. It can be seen that this special offer will last for a long time.

The price of 9.9 yuan is undoubtedly a "temptation" for users, and it seems to have become the "focus price" for coffee users and sinking market. This figure of no more than 10 yuan not only makes consumers feel cheap and inexpensive, but also relatively allows the brand not to lose money, and can maintain a good focus of attention on all major platforms. To a certain extent, the effect of low prices can be said to be immediate.

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