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After all these years, why hasn't Starbucks given up selling zongzi?

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, ▲ click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop every Dragon Boat Festival, Starbucks zongzi will be "Internet violence". At the moment of the emergence of Xingbing rice dumplings, the Xiankou School in the South and the Sweet School in the North fell into silence. In Starbucks' firm

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Every Dragon Boat Festival, Starbucks zongzi will be "Internet violence" again. At the moment of the emergence of Xingbing rice dumplings, the Xiankou School in the South and the Sweet School in the North fell into silence.

With the insistence of Starbucks, Xingbing rice dumplings have been sold for 13 years. Netizens' comments have also evolved from straightforward "bad" to "you can't eat zongzi for me. I am the most fond of eating zongzi in the world (except Xingbing dumplings, thank you)."

Why does Starbucks keep on selling such uncommendable rice dumplings? Who is its audience? It has always been the two unsolved mysteries of Xingbing rice dumplings.

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This year's Xingbing dumplings are also "pushing through the old and bringing forth the new", there are four flavors, a total of eight, the price is still 198, but also added a new spicy jumping candy dipped in. It sounds a little dark, which is really an "evil legend" in the world of zongzi.

On the social platform, although netizens have mixed comments on Xingbing rice dumplings, most people still think it is "terrible"....

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Even their own staff can't help complaining: "try Xingbing dumplings, it's hard to comment. I can only say that it's like a mountain apart. Good luck to him!"

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There are also netizens playing tricks: "the consequences of not studying hard, the company will send star ice dumplings on the Dragon Boat Festival."

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In such an overwhelming wind, there are still a small number of netizens who think Xingbing rice dumplings are delicious: "when I bought it for the first time today, I originally wanted to see how bad it was, but it turned out to be delicious." isn't this a glutinous dessert? "it's delicious!" , "that salted egg yolk tastes dizzy."

As the saying goes, each flower goes to its own eye, and each radish and green vegetable has its own love.

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For Xingbing rice dumplings, not only consumers "complain", but also shop assistants are overwhelmed. You must have heard a lot about Starbucks clerks selling rice dumplings upside down over the years. Do you think that employees sell ice rice dumplings so hard because of commissions or bonuses? No, they are just to complete the task assigned by the boss, and some people on the Internet jokingly call it Starbucks' wage recovery plan, and even do not let go of school and part-time in order to achieve this target!

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At this time of year, Starbucks employees swipe their personal cards, promote them on moments and contact customers they know well. Or ask every guest who enters the store: "Xingbing rice dumplings are on the market, do you want a box?"

In order to sell Xingbing rice dumplings, they can be said to do whatever it takes. Some people will pay their own money to give customers free coffee, perimeter, coupons and so on. It is said that after a user bought Xingbing rice dumplings, the shop assistant excitedly ordered a cup of Starbucks version of "succulent grapes" for her. Some shop assistants will take out more cakes for regular customers to try, eat for two weeks in a row, and move them with sincerity. Over a long period of time, regular customers are embarrassed, so they buy them.

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After many people try it out of curiosity about its taste, most of them give up repurchase. As a result, in recent years, Starbucks shop assistants have relaxed their promotion of zongzi and wrote an article in the complimentary bag: "Starbucks has a large capacity of bags this year, and student party office workers can rush them." (and 8 zongzi.)

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I have to say that this move is feasible, there will really be a lot of people coming at the bag, and if the shop assistant has the skills of painting and weaving rope, but also can help guests diy, the order rate will be visible to the naked eye.

For Starbucks, compared with the new taste and new way of eating ice dumplings, it is obvious that the purpose of holiday promotion is no longer in rice dumplings, but it is related to attention every year, presumably because gift bag marketing is more able to "snipe" the preferences of young people!

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The reason why Xingbing rice dumplings are so difficult to comment, but still not off the shelves, perhaps because of the gift bag "help". In order to sell Xingbing rice dumplings, Starbucks has worked hard year after year to force its employees to work hard, and the persistence is as touching as the "bad" dumplings year after year.

Do you eat star ice dumplings this Dragon Boat Festival?!

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