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Want to start a business and open a coffee shop? First, you have to get up early!

Published: 2026-08-02 Author: World Gafei

Last Updated: 2026/08/02, ▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop I wonder if you have ever dreamed of leaving 996 and quitting to open your own coffee shop. Free to arrange time, read books, drink coffee, clean up, and spend the afternoon leisurely. It's all beautiful when you think about it, right? however,

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I don't know if you have ever dreamed of leaving 996 and quitting to open your own coffee shop. Free to arrange time, read books, drink coffee, clean up, and spend the afternoon leisurely. It's all beautiful to think about it, right? however, when you really start your coffee business and find that this is not the case, why do you still have to get up early like you used to go to work?

Why do coffee shops open earlier and earlier? In the past, many private coffee shops opened late, but due to the rise of morning and evening in recent years, many young people have formed the habit of drinking a cup of coffee before going to work! Many customers say that coffee shops near their homes open late and can only be bought at convenience stores, McDonald's and Starbucks if they want a drink at seven or eight o'clock in the morning.

A coffee shop owner also said that he once heard a customer in the shop say, "in the past, there was only kfc for American food in the morning, or else the company had to order takeout, but many of them showed that they were open after 10:00, so they didn't understand why the coffee shop opened so late."

So, in order to snatch the worker's first cup of coffee! Since many private coffee shops cannot do business in the evening, they grab the morning time and begin to secretly poke inside and roll up the opening time. Many coffee shops change their business hours to before eight o'clock, while others open their doors at six o'clock!

On the social platform, I saw a coffee shop owner who took the lead and tested what would be the effect of opening a shop at 6:30. I did not expect that in just half an hour, there were 13 takeout orders. As I did not expect this to happen, the manpower was underprepared that day. At about 6:50, I was surrounded by five riders. The shopkeeper also expressed surprise that there were so many people who needed caffeine early in the morning!

Photo by: Xiao Hongshu user Xu Damiao Sooky

When it comes to the volume of business hours, we have to mention the chain coffee brands that stick to the morning shift.

As early as 2018, Lucky adjusted the opening hours of stores across the country, from 7:30-18:00 to 7:00-20:00. The weekend will be extended from 9:00-16:00 to 8:00-18:00, and will be extended according to different stores. Starbucks, another giant, usually opens at 07:00, and the closing time depends on the store.

Whether it is a chain brand or an independent cafe in the community, in order to enable their customers to take away a cup of freshly ground coffee on their way to work and maintain a good reputation, even if they are not willing to get up early, also take the initiative to participate in this morning coffee dispute. In addition to the high demand for caffeine among office workers, it is also related to the fact that more and more people have formed the habit of drinking morning coffee in recent years, so that coffee shops have repeatedly advanced their business hours, even in shopping malls.

In addition to opening earlier, some coffee shops are even open 24 hours a day like convenience stores, and they can order a cup of delivery at any time even if they open the takeout app in the wee hours of the morning. The shopkeeper, who is open all night, said: "in the second half of the night, professional guests such as doctors on duty and police officers often need coffee takeout."

With the rapid development of coffee, the "survival mode" of cafes is also changing with the needs of customers! I wonder in what direction it will roll in the future?

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