This wave of free publicity, they won!
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Recently, a new hot stem appeared on the Internet, McDonald's + Lucky + Honey Snow Ice City, which together is "marry me".
In the comment area, 5G netizens said that this is their own tf boys (don't say it, even the name is correct). Some said that on Valentine's Day, they could bundle it up and launch a three-way co-branded package_the ultimate poor ghost package. Some netizens are speaking for KFC and Starbucks: What kind of attack is this? What a ruthless business war. There are also netizens crazy @ friends: "Come see the birth of the new stem, according to your network speed estimated not to brush"...
Some netizens also derived a new stem on the basis of "Merimi", so that KFC and Post also joined in, combined with: "can u marry me?" I have to say, it really makes this sentence more complete.
Of course, there are also some high-quality imitation official accounts, to join this game. Lucky Coffee: "Mai Mai and Xue Xue, you won't be angry if I stand at C position ~"
When it comes to holiday marketing, we have to mention Ruixing's Qixi plan. In addition to the line dog joint return field, we also launched a three-cup and four-cup Qixi package, which made netizens shout: "Ari, what are you thinking?"
Since the blogger photographed the flag of "Merrymi" at a music festival, coupled with the approach to the annual Qixi Festival, all kinds of paragraphs appeared, so that this stalk went viral on social platforms. Many netizens have gathered these three-piece sets in order to complete the circle of friends with ceremony feeling. In this way, the spread of these hot stems, coupled with holiday gimmicks, is undoubtedly secretly driving the sales of these brands.
With the steady recovery of the consumer market, new consumption potential is constantly being released. As a traditional Chinese festival, Qixi is increasingly favored by Chinese consumers. Major brands also want to get a share of this "romantic economy", so they have to do their best to "get out of the circle" with more creative marketing methods. The popularity of "Mairui Mi" is like "holding (picking) the treasure on the ground" for the brand. How many brand propaganda departments have stayed up all night to think of holiday plans, but the response is far less hot than these hot stems.
Holiday marketing routine, even if there is no holiday this month, merchants can also "create" a "festival" out, such as the previous "autumn first cup of milk tea", in the autumn day, tea brands from morning to night are explosive single state, the boss happy to count money, employees are "complaining."
Image from: Network
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