Close a large number of shops! The independent cafe is beginning to lose its strength.

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Today, the comprehensive price war of major chain coffee brands has begun, and many emerging independent coffee brands are facing a dilemma in this increasingly fierce price war.

Recently, when a netizen went shopping on the social platform, he saw a billboard marked "We graduated", equating shop closure with "unemployed" and describing fresh and refined "graduation" as unique in the collapse message. there may be tears behind the laughter and abuse when closing down.

Many shopkeepers who have been forced to join the business war are facing the barbaric growth of major coffee chains, such as Lucky, Cudy, Lucky Cafe. Some people stop the transfer of losses in time, some people feel that they can hold on for a longer period of time, some people offer concessions for various activities, and some people play differently by virtue of the characteristics of their own brands.

According to narrow-door data, 77083 new stores were opened in the past year as of September 13, with a net increase of 42450 in the past year. By simple mathematical calculation, it can be said that there are nearly 35000 stores, "disappearing" in this year's ups and downs industry.

According to the data from the takeout platform, the consumer group of coffee did increase significantly in the first half of the year, but the number of coffee shops increased several times at the same time, far exceeding the growth rate of consumers, resulting in an imbalance between supply and demand in the industry.

"whoever says opening a coffee shop makes money by selling coffee," said one netizen on the social platform. " In fact, it seems to be a difficult problem whether coffee shops should add meals or other elements. In this regard, it is clear that coffee shops with meals or other elements will obviously have a stronger viability.

At this time, another netizen said, "the main way to go to a coffee shop is to find a place to sit and chat. It is easy to step into a strange shop. Later, I would rather only go to Starbucks." In addition to high performance-to-price ratio, the flavor of coffee is also particularly important. However, the quality and taste of coffee on the market are uneven, which may be the reason why some consumers turn to large chain coffee brands with "standardized" products.

The price of independent coffee brands and major chain coffee brands, and in the imbalance between supply and demand in the market environment, is also a helpless choice.

At the same time, for many independent coffee shops, the tide of the times has pushed them to the "node" of development, and now is the time to make decisions. The rise and fall of the market is the normal law of the industry, but also these continuous elimination and screening, so that the real strength of the brand to leave opportunities.

On the other hand, the tide of coffee is still expanding and demand is still growing. While large chain coffee brands make use of their own digital construction, almost every short period of time, there are new joint names, new products appear, so that the national topic is also constantly focused on the "coffee" topic.

Faced with the uncertain environment, coffee practitioners began to find another way out, some want to go to some old shops for further study, some want to find opportunities on the coffee track, some want to fly alone, set up studio training and other jobs. All in all, they are still trying to balance love and life. But others choose to flee the coffee industry and bow to reality.

This year is destined to be an extraordinary year for the coffee market, and this booming track has indeed reached the stage of rational choice. For really love this industry, and have perfect operational knowledge, at this moment or the growth of adversity, I hope you can stick to the heart in the general environment and develop at a uniform speed.

Photo Source: Internet

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