A coffee shop is nice, but you don't want to come back.
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Recently, different styles of coffee shop postings have been popular on social platforms, but recently a post has aroused a heated debate, which mentioned that a coffee shop is decorated in a special style and photographed very well. But the coffee is too expensive, the coffee is made from a mocha pot, not from the coffee machine, and the seat is not very comfortable. As a result, the consumer didn't finish his coffee and left after taking some pictures.
Judging from the photos taken by this consumer, the store is decorated in a similar pastoral style. But it looks a little shabby, with a lot of fallen leaves and wine bottles on the ground. In this regard, netizens commented one after another, "this ground, do not want to go in, sorry minority aesthetic I do not understand"the environment looks dirty"what is this style, this environment can not drink"
In addition to decoration, the store's drinks and food and prices have been criticized, some customers said that "drinks are really not good, ordered two cups, general and bad drink is also very expensive, 40 a cup, the shop is mainly based on the food itself."
And it also caused some controversy about the behavior of going to a coffee shop just to take pictures, "Why do you have to take pictures when drinking coffee, and in order to make a film, isn't this putting the cart before the horse?" "when do you use the irrelevant word to evaluate a coffee shop to produce a film?"now the store only considers the production of the film, regardless of the taste?"
Now the coffee "battlefield" is fierce, how to use differentiation to circle and attract customers has become a worry for many coffee shop owners. So many coffee shop owners will use social platforms and other online channels to get traffic through some photo production, design and other publicity, allowing customers to sign in in the store.
So in order to produce the film, many stores work hard in the decoration style, like the one just mentioned, and now there are many coffee shops similar to this shabby style, industrial crushing style and ruins style. Search for many of these coffee shops on social platforms.
In fact, many consumers are acceptable to this kind of style, saying that "you can accept the old, not dirty" and "the sense of failure is OK, but don't be messy." Consumers are more concerned about hygiene. After all, coffee or cakes are imported and cost dozens of yuan, and food safety and hygiene are also taken seriously.
In fact, in addition to the environment, the taste of drinks is also a point of concern. Many people think that since you spend a lot of money to decorate your store, why not pay attention to the taste of drinks? Just like the coffee shop mentioned in this post, the product is very ordinary, but the customers have no idea of rebuying, so they will not come for a second time.
Recently, many coffee shops can be seen on some social platforms to send their own coffee ready to close down, many of which are beautifully decorated and so on. In addition to the price war of 9.9 coffee, another point is that many people are just hot-headed and know nothing about the quality of products and coffee technology. They think that opening a coffee shop only needs to look good and have traffic.
In fact, for small coffee shops, taste is very important, there is no good technology, no understanding of coffee, no good service, how to run a good coffee shop. Now many coffee shops just take a good picture and make a film, but this can only bring temporary passenger flow, and the reason why customers want to continue to repurchase is that there are good products in addition to the environment.
Photo Source: Internet
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