The spokesman of "extrajudicial madman"! Ruixing push sauce fragrant latte red cup
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
On November 6, Rui Xing launched the exclusive red cup of Maotai latte and chose "Internet celebrity" Luo Xiang to endorse it, which attracted wide attention, and the entry "Rui Lucky Luo Xiang" also rushed into the hot search.

Luckin Coffee launched the "Maotai-flavored latte" in cooperation with Guizhou Moutai, a domestic liquor brand. In Ruixing's introduction, this Maotai latte really contains alcohol in it, but the alcohol content is lower than 0.5%vol. At that time, many netizens asked, "can I drive after drinking?" "is it drunk driving after drinking this?"

This time, Rui Xing invited "Internet celebrity" Luo Xiang as his spokesman, in order to give the questioner who drank Maotai latte (can he drink drunk driving) and other questions, and also used the classic character "Zhang San Li Si" as an example to illustrate, which brought a lot of popularity.

Who is Luo Xiang? Netizens who usually like to visit bilibili must know it. According to Baidu Encyclopedia, Luo Xiang is a professor and doctoral supervisor at the School of Criminal Justice, China University of political Science and Law, and was recently hired as an adjunct professor at Central South University.

In 2020, he joined bilibili (bilibili) and taught law popularization in a humorous, vivid and similar way. He gained 1 million fans in two days and now has nearly 30 million followers on bilibili. The use of words such as "Zhang San Li Si" and "extrajudicial maniac" has become a "legal joker" who has become popular on the Internet.

Lucky as a larger domestic chain coffee brand, invited a lot of star endorsements, earlier, Tang Wei, Xiao Zhan and other stars, followed by Gu Ailing and other well-known athletes. But this time, instead of choosing stars or athletes, they chose a well-known "online celebrity".
However, inviting Luo Xiang to endorse him is quite in line with the tonality of the Maotai latte. Due to the addition of alcohol to the Maotai latte, it gives rise to problems such as drunk driving, so inviting Luo Xiang, a "network celebrity law professor" to answer questions and questions, is a good legal education for the majority of consumers. I hope that while enjoying the coffee, we can also abide by the laws and regulations and drive safely. But the hot search at this meeting is not because of the Maotai latte itself, but because of the controversy of the spokesman "Internet celebrity" Luo Xiang.

For Rui Xing to find Luo Xiang endorsement, netizens have said that "this endorsement did not expect, awesome"unexpectedly invited Luo Xiang teacher!" Xiao Rui is really good. "Larry, you really have a good eye."


Ruixing hopes that through Luo Xiang as the spokesman for law popularization, he can once again enhance the popularity of the brand and attract more consumers at different levels through Luo Xiang's popularity in bilibili, but this endorsement has caused a lot of controversy. How will Ruixing deal with this?
Photo Source: Internet
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!

- Prev
Nixue double-door bread cabinet caused controversy, peer: unstoppable
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop recently, some netizens revealed that in a tea shop in Nai Xue in Guangzhou, there were live worms crawling in the bread cabinet! The netizen said that at more than 5 p.m. on November 5, she saw two or three little cockroaches in the outermost bread cabinet of Nai Xue's tea shop.
- Next
Waiting in a long line to sign in at the Ginkgo Cafe, only to be cheated?
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop in recent years, with the popularity of social software such as Little Red Book, more and more people have been able to "recommend" each other on the Internet. For example, in posts about coffee shops, beautiful environment, lovely products and other factors have successfully made netizens "recommend". However,
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m