The spokesman of "extrajudicial madman"! Ruixing push sauce fragrant latte red cup
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On November 6, Rui Xing launched the exclusive red cup of Maotai latte and chose "Internet celebrity" Luo Xiang to endorse it, which attracted wide attention, and the entry "Rui Lucky Luo Xiang" also rushed into the hot search.
Luckin Coffee launched the "Maotai-flavored latte" in cooperation with Guizhou Moutai, a domestic liquor brand. In Ruixing's introduction, this Maotai latte really contains alcohol in it, but the alcohol content is lower than 0.5%vol. At that time, many netizens asked, "can I drive after drinking?" "is it drunk driving after drinking this?"
This time, Rui Xing invited "Internet celebrity" Luo Xiang as his spokesman, in order to give the questioner who drank Maotai latte (can he drink drunk driving) and other questions, and also used the classic character "Zhang San Li Si" as an example to illustrate, which brought a lot of popularity.
Who is Luo Xiang? Netizens who usually like to visit bilibili must know it. According to Baidu Encyclopedia, Luo Xiang is a professor and doctoral supervisor at the School of Criminal Justice, China University of political Science and Law, and was recently hired as an adjunct professor at Central South University.
In 2020, he joined bilibili (bilibili) and taught law popularization in a humorous, vivid and similar way. He gained 1 million fans in two days and now has nearly 30 million followers on bilibili. The use of words such as "Zhang San Li Si" and "extrajudicial maniac" has become a "legal joker" who has become popular on the Internet.
Lucky as a larger domestic chain coffee brand, invited a lot of star endorsements, earlier, Tang Wei, Xiao Zhan and other stars, followed by Gu Ailing and other well-known athletes. But this time, instead of choosing stars or athletes, they chose a well-known "online celebrity".
However, inviting Luo Xiang to endorse him is quite in line with the tonality of the Maotai latte. Due to the addition of alcohol to the Maotai latte, it gives rise to problems such as drunk driving, so inviting Luo Xiang, a "network celebrity law professor" to answer questions and questions, is a good legal education for the majority of consumers. I hope that while enjoying the coffee, we can also abide by the laws and regulations and drive safely. But the hot search at this meeting is not because of the Maotai latte itself, but because of the controversy of the spokesman "Internet celebrity" Luo Xiang.
For Rui Xing to find Luo Xiang endorsement, netizens have said that "this endorsement did not expect, awesome"unexpectedly invited Luo Xiang teacher!" Xiao Rui is really good. "Larry, you really have a good eye."
Ruixing hopes that through Luo Xiang as the spokesman for law popularization, he can once again enhance the popularity of the brand and attract more consumers at different levels through Luo Xiang's popularity in bilibili, but this endorsement has caused a lot of controversy. How will Ruixing deal with this?
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