Coffee + oral liquid? The brain platinum still did it.

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"there is no gift for the festival this year, but only platinum." do you remember when the workshop reported not long ago that brain Platinum opened its first coffee pop-up shop in Shanghai?

According to media reports, at that time, consumers could choose to print coffee paper cups from the brain Platinum Cafe, but the pop-up store sold only ordinary lattes and did not contain brain platinum, and the product itself did not show many signs of linkage. From the product point of view, the coffee sold by the brain Platinum Coffee Shop is no different from the market products in terms of price and taste. Netizens are very confused: why not add some brain platinum in it?

In other words, the brain platinum coffee listed before does not directly contain brain platinum. Coffee products that really contain brain platinum have been put on the line as a new product in the past two days. This is not, on November 10, brain Platinum posted in the Little Red Book, the official announced to add brain Platinum Coffee, featuring a "everything has a response, everything has something to do".

It is reported that on Singles Day, the special coffee with brain platinum products was officially put on the market, which is currently only sold in flash stores. Officials also said that a daily limit of 50 cups was given out three days before the launch.

Some netizens who have tasted fresh described it like this: "the slightly sweet and deep-baked beans are mellow and black, which is very suitable for the cooling Shanghai, which feels warm."

Friends who are familiar with brain platinum may know that brain platinum takes "improving sleep" as the main selling point, but coffee has the opposite effect. This makes netizens worry: is there a functional conflict between coffee, which focuses on refreshing functions, and platinum, which plays a role in helping sleep? Another netizen asked: should melatonin be added to the coffee?

The official answer is no, saying that each cup of this coffee product is filled with an appropriate amount of oral liquid.

It is reported that brain platinum products have the effect of improving sleep is the capsule, and this time the coffee is added to the brain platinum oral liquid with the function of moistening intestines and defecation, its main ingredients are oligosaccharides, Hawthorn, Poria cocos, belonging to common food raw materials.

Brain Platinum also said that the coffee containing brain platinum oral liquid launched this time, each cup of brain platinum oral liquid added has been scientifically adjusted and within the range of safe consumption, it will be helpful to moistening the intestines to a certain extent, and "will not bring users a sense of confusion that is both refreshing and sleep-aiding."

The combination of brain platinum and coffee seems chaotic and contradictory, but it is not. As early as the end of last year, brain Platinum began to "get its hands on" the coffee category, opening the first brain Platinum Cafe in Songjiang District, Shanghai, but it was mainly open to employees within the group and was not for sale. At the end of July this year, brain Platinum co-signed custom coffee with a local coffee shop in Shanghai and made its debut at an international exhibition. Thus it can be seen that the attempt of brain platinum linkage coffee category is not on a whim, but has a plan for a long time. The official head of brain Platinum once said: "We haven't completely figured out how to make coffee in brain platinum, but we must do it when the brand is younger." In this linked coffee track, how far can brain platinum go, and how far can a series of activities help the brand go? Let's wait and see! Photo Source: Internet

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