The painter exposed that he was plagiarized by the coffee brand, the next step: sue!

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The coffee called "Sichuan-Chongqing version Lucky Coffee" was plagiarized? What's going on?

On Nov. 13, a painter posted on Weibo that the goods sold in the summer of 2023, as well as a large number of advertisements distributed on the Internet, were infringing the unauthorized use of his works of art. Under Weibo, the painter also drew up a detailed rights protection statement, telling the cause and process of the incident, along with screenshots of the evidence.

According to the official website, Ju Ke Coffee is a new Chinese coffee brand born in Chengdu, Sichuan Province in 2021. It has entered 13 provinces in 2 years and has more than 230 stores. Because of its 5-20 yuan coffee price, price, positioning and consumer groups are similar, jade thirsty coffee is often called "Sichuan and Chongqing lucky coffee".

On July 31, Jue Ke Coffee launched a watermelon-based drink, using watermelon pattern packaging at the same time, and made fan noodles to give to consumers. But then some fans found that, without a joint name, the new packaging of Jade Coffee is so similar to the style of the painter they are concerned about.

After learning the news through enthusiastic netizens, the painter immediately compared the two groups of paintings. He later pointed out that his plagiarized works included "Watermelon Lotus", "Watermelon Boat" and "Watermelon Kite", which were included in his book published in 2021, which is "conclusive evidence".

At present, the official accounts of Jue Ke Coffee have been unable to search the above watermelon packaging products, but the relevant pictures and videos released by other netizens are still spreading. It is said that since mid-August, the painter and his lawyer have repeatedly discussed the matter with Jushi Coffee, and the merchants immediately suspended the use of the relevant packaging and removed the relevant pictures and videos from the official account, but did not admit the infringement and refused to apologize and compensate.

According to the cover news report, on the morning of November 14, the coffee side responded to the matter, saying that the work on the package was original, the company had four designers, and the whole creative process and procedures were reserved. "isn't it possible to be similar?" "these cup covers and fans are given away for free. They are not sold and do not create a penny of value." Jue Ke Coffee also said that the legal affairs of the company had communicated with the painter many times and provided creative materials, and the company did not infringe upon it, so naturally it would not apologize or compensate.

Netizens who came to "eat melon" clarified the causes and consequences, especially after reading the comparison picture, they boldly opened the wheat "exactly the same": "even the position of the melon ladyboy is the same, can this be called similar?" "if it doesn't count, what do you take? It is suggested to sue directly, and the business will lose money! "

The painter believes that the infringement continues to occur, and he has fixed the evidence, the next step will be to sue Jue thirsty coffee.

Since the public argument is reasonable and the mother-in-law is reasonable, we can only hand over the results to an impartial third party to judge. Let's wait for the follow-up.

Photo Source: Internet

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