Fei Xiang came to Starbucks with red socks? Aesthetic is becoming more and more approachable!

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With the arrival of the Christmas season, many friends found that Daddy Xing's coffee package was fully dressed in red and almost didn't recognize his takeout. When the somatosensory temperature gradually enters the winter, in response to the holiday theme, Starbucks' new Christmas coffee will also arrive tomorrow.

This morning, on Monday, which was still full of tiredness, there was a sudden grapevine on the home page. Take a closer look, what are you talking about? Fei Xiang came to Starbucks with red socks.

On the social platform, several promotional netizens posted that Starbucks is ready to serve a series of new red Fuji drinks, namely Apple-flavored mocha and latte, and the star is Mr. Fei Xiang when he buys any cup at the store. In addition, if you buy a new cup at the full price, you can also get a pair of Christmas apple-themed socks, and the event will be officially launched on the 28th.

Perhaps it is influenced by teacher Fei Xiang's temperament, or under the rendering of bright red color, wearing a small pink apron, he really does not feel that he is celebrating Christmas, but more like celebrating the Spring Festival. The background music played by the video should not be Christmas melodies, but Lau Dehua's Kung Hi Fat Choi.

Unlike Starbucks, which grows up in the aesthetics of young people, this Feixiang sticker features not only Starbucks mermaid logo and some new Christmas products, but also a few online buzzwords: "I did it casually", "smell rich fragrance" and "Apple what?" , "I wish you prosperity". Emm really has a strong "earthy flavor".

In this regard, many passers-by netizens said that they were shocked by the painting style of this sticker, "I thought it was a parody, but it was true?" , "Why do you want to write, such a good copywriter", "to tell you the truth, I first saw that I thought it was made by fans", "Starbucks' aesthetic is becoming more and more approachable." .

According to a former store partner, this is not the first time Starbucks has launched a sticker, but it is the first time a star's head photo has been printed on the sticker. In addition, the age of the spokesperson's audience is mainly the previous generation of uncles and aunts, but surrounded by small objects that are more popular in youth circles. As a result, some netizens teased Starbucks and seemed to want to break into the middle-aged market. "is this sticker for middle-aged mothers?" and "I keep apple socks and stickers for my mother."

Unwittingly, Christmas is coming, and the borrowing marketing of the brand is also ready to move. In the coffee circle, there used to be a popular saying: as soon as the Starbucks red new product is on, you will know that Christmas is coming! This year's Christmas coffee marketing craze, no exception, is still led by Starbucks, which launched a holiday to limit the presence of brands such as warm handbags and blankets in the middle of the month.

Followed by the previous "huddle" on the new hot wine American-style Ruixing, Tims, Seesaw and other brands, striving to be the first cup of hot coffee in everyone's hands this winter. It is believed that soon, other chains will soon catch up and launch new products or materials for this year's Christmas season.

Picture from: Internet

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