Coffee industry extremely volume new direction: only send not sell!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
I do not know when, "buy xxx gift limited perimeter" has become the inherent mode of coffee brands to attract business, this week, no less than 3 have launched buy-and-give activities.
Starbucks sent two new drinks along the street to buy small wooden fish furnishings. As soon as the cute little wooden fish went online, it seduced many netizens to download software that they did not normally use to issue orders to buy, and immediately opened the "merit + 1" mode of wooden fish.
![](https://world.gafei.com/uploadfile/d4/bf63a03a.jpg)
Manner's co-branded canvas bag of Pudong gallery attracts a wave of literary consumers who have to place orders even if they are spilled by coffee.
![](https://world.gafei.com/uploadfile/b2/128854a9.jpg)
As soon as Lucky's Christmas Blind Box badge was launched, obsessive-compulsive disorder collectors who like blind boxes shouted that they wanted to be giants for this.
The buying and giving activities of various brands are so fast that people are overwhelmed with the new speed. As soon as the surrounding items that integrate the current popular factors are put online, they become the focus of attention. For some netizens who are keen to collect around the brand, they do not pay attention to the taste of the coffee drink itself, but focus on the new limited event gifts, and place orders to buy packages in order to get the perimeter they want. Some netizens even in order to get a few more gifts to rush the order, as soon as they got the gifts, they happily took photos and posted pictures on the social platform, virtually doing a wave of publicity for the brand.
The brand also seized on the consumer mentality of young people to buy and return beads, and joined the promotion war of "only giving away gifts but not buying". The commercial war of product sales was supposed to be rolled up into a design competition around the event.
The competition of chain coffee brands is fierce, and the volume is serious. Various brands use joint IP, buy-and-give activities and other ways to expand their influence and attract consumers to buy, but for a long time, consumers may not focus on the product itself but on what new gifts are new in this event.
What do you think of the endless activities of various brands to give away or not to buy?
Picture from: Xiao Hong Shu
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
Coffee shop part-time: where are my working hours?
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop on the recent social platform, many lucky workers sent posts saying: the working money is so small! It turned out that it was winter, and Rui Lucky's part-time job began to be accused of working hours. Judging from the content of these posts, there are only five working hours a day and only three hours a week.
- Next
AEKI expects Indonesian coffee production to improve next year, but still needs to import coffee from Vietnam.
According to the Indonesian Business Daily, AEKI (Indonesian Coffee exporters Association) expects Indonesia's coffee production to increase in 2024. Lrwan SP, a coffee farmer from Lampung province, located at the southern tip of Sumatra, Indonesia, said the long-term drying in 2023 had a positive impact on coffee fertilization
Related
- The coffee shop assistant steals his own credit card machine to collect money! Court: No repayment required
- What are the characteristics of Panama's coffee producing areas? How to grade Jade Manor
- Roads in many places in Colombia are blocked! Influencing transportation in multiple industries
- Shoulder to shoulder! The coffee exhibition became a national gathering without threshold!
- Panama BOP award-winning Jensen Manor What is rose summer coffee? The difference between Jensen Manor and Emerald Manor?
- How does the concentration of espresso affect? What does shot mean? How to say strong coffee?
- Passers-by tear up coffee shop posters for photos! Shop owner: I am furious
- Lucky installed a tea drinking machine?! Employee: Happy and sad!
- What does Kenyan coffee taste like? What classification does Kenya use?
- Coffee bean prices are high! Nearly 60% of Brazil's land is affected by drought and fires!